Browsing Tag

Mobile Commerce

MarTech Interview with Laetitia Gazel Anthoine, CEO at HEROW

"We believe that publishers have an opportunity to leverage user data in a way that enhances the user experience as long as they are transparent about its use." My Journey in Tech Hi Laetitia. Tell us about your journey into Marketing Technology and how you arrived at HEROW. I've always been passionate about tech. After my graduation from CentralSupelec, a French Graduate School in Engineering, I started working for a Telecom company in France (Orange). While there, I worked on the implementation of their mobile…

Now, Experience AR Experience in Your Mastercard Transactions

Mastercard Launches Augmented Reality - AR Experience to Bring Card Benefits to Life; New AR Experience Application Informs and Empowers Cardholders to Maximize the Full Potential of Their Card Benefits Global technology company for payments, Mastercard has unveiled a new AR experience app that lets cardholders see, explore and access the benefits of their Mastercard. The industry-first card benefits app delivers a photorealistic AR experience that transports users to a 360-degree virtual environment, where a series of…

Diners Have Spoken: OpenTable Reveals Top 100 Restaurants in America for 2019

Honorees span 27 states and Washington, D.C.; California, Florida, New York and Pennsylvania lead OpenTable's annual list As we close out the year and reflect on the very best of 2019, OpenTable, the world's leading provider of online restaurant reservations and part of Booking Holdings, Inc. revealed the Top 100 Restaurants in America for 2019, according to OpenTable diners. From one-of-a-kind dining experiences to local favorites, the list highlights top restaurants across the country based on verified reviews submitted…

Appdome Study Reveals Sea Change In The Way Fortune 1000 Companies Are Deploying Corporate Mobile Apps

According to Appdome, Top Companies Are Now Publishing Internal Mobile Apps via the Apple App and Google Play Stores to Expand Employee Reach Appdome, the mobile industry's first no-code mobile integration and solutions platform, released the results of its first study on corporate mobile app deployment trends by Fortune 1000 companies. The results show a significant change in the way corporations get mobile apps into the hands of their employees. Twenty-seven percent of Fortune 1000 companies now publish at least one…

Button Announces Appointments of Chief Financial Officer, Chief People Officer, Chief Product Officer, and Chief Innovation Officer to Fuel…

The company that drove more than $2 billion in mobile spending announces its newest executives Ken Stelzer, Stephanie Mardell, Jonathan Shottan, and Chris Maddern Button, the leading mobile commerce optimization platform, announced the appointments of Ken Stelzer as Chief Financial Officer, Stephanie Mardell as Chief People Officer, Jonathan Shottan as Chief Product Officer, and Chris Maddern as Co-Founder and Chief Innovation Officer effective. These leaders have been appointed to scale the Button platform, which powers…

TechBytes with Dan Cohen, Group Commercial Director at Savings United GmbH

Could you tell us about your role and the team/technology you handle at Savings United? As Group Commercial Director at Savings United, I oversee our commercial relationships with media houses and advertisers in 13 countries, with a particular focus on the US. Together with our media partners, our joint coupon platforms help advertisers achieve their business goals and ensure shoppers find the best discounts and deals. How do you see Retail Technology (Retail Tech) evolving with the maturity of Mobile? Mobile is…

Banking and Payments Sector Leads Disruptive Tech Partnership Landscape Between 2016 and 2019

The advent of new technologies is rapidly disrupting the value chain of all sectors. Companies are increasingly forming partnerships with start-ups to better serve their customers. Against this backdrop, the banking and payments sector led the disruptive tech partnership landscape between 2016 and 2019, according to GlobalData, a leading data and analytics company. GlobalData’s Disruptor Database, which analyzes and showcases technology partnership activity across companies and sectors, reveals that driven by artificial…

Bango Adds Spotify as Business Partner to Delight Millions of New Customers

Bango, the mobile commerce company, and Spotify, have entered into a business partnership to increase access to the world’s most popular audio streaming subscription service. By partnering with Bango, Spotify makes its streaming service available for operators all over the world to bundle with mobile and fixed subscription plans allowing millions more fans to enjoy their favorite artists. “Bango is delighted that Spotify, the global leader in audio streaming subscription services, is now benefiting from intelligent Bango…

Bango Expands Resale Across Middle East, Asia and Beyond

Bango, the mobile commerce company, has opened-up a 2 billion subscriber market opportunity by launching new OTT partnerships that reach subscribers across pre-paid mobile, fixed line, broadband and cable TV platforms. “Providing bundled media packages acquires millions of new customers, creating valuable, recurring revenue streams for OTT players, and at the same time provides all-important market differentiation and loyalty for the channel partners that promote the bundles.” The new partnerships enable subscribers in…

Mobify Report Delivers First Ecommerce Benchmarks for Progressive Web Apps

Research helps marketers and ecommerce professionals improve micro-conversion, bounce rates and more as they strive for faster performance and better UX How does your commerce Progressive Web App (PWA) compare to others in your industry? While there are excellent quality tests like the Lighthouse tool, until now there’s been a dearth of metrics for marketers and ecommerce professionals to compare their metrics to industry averages and identify opportunities to improve their customer experience. That’s the focus of the 2019…

Tapcart Fuels the Future of Mobile Commerce with $4 Million in Funding from Greycroft

Tapcart powers mobile apps for thousands of the world's fastest-growing Shopify brands Tapcart, a SaaS platform that allows Shopify brands to create mobile shopping apps, announced Greycroft as the lead investor in its $4 million seed round. Tapcart will use the new funds to fuel business growth, develop advanced mobile marketing tools and expand its offering to other ecommerce platforms. Prior investors, including Amplify.LA, Act One Ventures and Luma Launch also participated in the round. "The Tapcart platform…

Button Raises $30 Million in Series C Funding to Build the Future of Mobile Commerce

Button , the platform that enables companies to drive revenue through mobile commerce, announced that it has raised $30 million in Series C funding. Icon Ventures led the round, along with participation from Capital One Ventures and returning investors Redpoint Ventures, Norwest Venture Partners, and DCM Ventures. Jeb Miller, General Partner of Icon Ventures, will be joining Button’s board of directors. This funding round represents another major milestone for Button following a breakout year in 2018 where the company drove…

Avalara Announces 17 Newly Certified Integrations into Business Applications

Avalara, Inc., a leading provider of cloud-based tax compliance automation for businesses of all sizes, announced the release of 17 newly certified integrations with accounting, ERP, ecommerce, point-of-sale, mobile commerce, and CRM software applications. Avalara has been a partner-centric company since its founding in 2004, with a concerted focus on integrating with technology solutions already in use by existing and future customers. Avalara Certified integration partners have met criteria developed by Avalara to…

Button Report: Holiday Analysis Reveals That Mobile Consumers Are Making 108 Percent More Purchases In-App Than On Mobile Web

Key Takeaways That Marketers Can Apply to Their 2019 Mobile Strategies Button, the leading mobile partnership platform, released the Button 2019 Mobile Commerce Report: Holiday Analysis that highlights key learnings, based on millions of transactions that took place in the Button Marketplace over the 2018 holiday season, for marketers looking to drive mobile acquisition and engagement in 2019. With the growth of the mobile economy, m-commerce transactions are projected overtake e-commerce transactions globally this…

Oracle NetSuite Helps Organizations Across Industries Grow with Powerful New Innovations

New Commerce, Global Tax Management and Analytics Capabilities Help Organizations Adapt to Change and Successfully Grow and Scale Today, Oracle NetSuite has announced a series of new innovations to help organizations across industries grow revenues, expand internationally and empower business users. The new commerce, financial management, and analytics capabilities help organizations take advantage of the NetSuite platform to exceed customer expectations, enable international expansion and respond quickly to vital business…

Oracle Responsys Introduces the SMS Public Aggregator Network (SPAN) for Mobile-First Economy

Oracle Helps Businesses Launch Mobile Marketing Faster and Easier With Industry's First SMS Public Aggregator Network  To help marketers quickly and easily source the best operator for maximizing the ROI of their mobile campaigns, Oracle Responsys introduced the SMS Public Aggregator Network (SPAN). Oracle's SPAN is a powerful new self-service application within Oracle Marketing Cloud that makes it easier for customers to find, order, and manage SMS services directly from the aggregator of their choice. At the time of…

Qubit Adds Integration with Salesforce Commerce Cloud for Refined E-Commerce Personalization

Integration with Qubit Will Allow Retailers to Achieve Customer Experience Goals, Enabling E-Commerce Businesses to Deliver Personalization at Scale Qubit, a leader in marketing personalization technology, announced their latest integration with Salesforce Commerce Cloud. Qubit’s new Salesforce Commerce Cloud cartridge automates the integration of Qubit’s data layer, enabling ecommerce companies to collect rich behavioral data on their customers and take their personalization efforts to the next level, leveraging Qubit’s…