Browsing Tag

Multichannel Campaigns

Extreme Reach Closes Deal to Acquire Adstream

Unified Global Platform Simplifies Activation of Multichannel Campaigns for Marketers, Agencies and Regional Partners Extreme Reach today announces the close of its acquisition of Adstream, creating the first and only independent global platform that connects the end-to-end creative supply chain for marketers. The combined company answers the call from brand marketers who recognize the benefits and rich data that can only come from one central asset management and campaign workflow hub for all teams, across all regions.…

Extreme Reach To Acquire Adstream, Creating First Independent Global Platform for Marketers That Simplifies the Activation of Multichannel…

Centralized creative asset management, video ad serving, TV/CTV/OTT delivery, talent & rights management, and associated real-time data, transforms end-to-end marketing workflow worldwide, easing burden of legacy processes not built for the increasingly complex media landscape Extreme Reach (ER), the complete asset management solution for TV and video advertising, today announced its agreement to acquire Adstream, a leading global provider of digital asset management, creative logistics and analytics solutions. Through…

MarTech Interview with Burr Smith, CEO at BroadSign

"OOH used to be about buying media based on time and place, but with programmatic it’s more about buying an audience." Could you tell us about your role and journey into Marketing Technology? What inspired you to join Broadsign? I originally joined Broadsign as an investor early on. I liked the product, the company’s vision and its track record in the space. About five years ago, I decided to take a more active role as the CEO, and since then we’ve introduced several new products and added about 200 people to our team.…

3 Ways Technology Can Improve Creative Briefs and Project Intake to Drive Greater Efficiency in Marketing

Technology won’t make you more creative, but it can give you more space to be creative. It’s a part of the Marketing Technology stack that deserves some focus because Marketing leaders are clearly investing in creative teams and technology can drive greater efficiency. CMOs have been building in-house creative teams for the last 10 years. For example, Forrester Research found that the number of in-house agencies has grown 22% in the last decade. More than half of advertisers (64%) have shifted their creative…