Browsing Tag

Native and programmatic advertising

Australia Safest for Video Impressions; APAC has Lower Ad Fraud Rates on Programmatic Buys Across All Channels

In its latest report on ad fraud risks, Integral Ad Science (IAS) has reported key statistics on adtech and brand safety trends in the APAC and Australia. According to the report titled, “Media Quality Report for H1 2020”, Australia had notable reductions in total brand risk for video impressions — both desktop video and mobile web video. Compared to this startling trend in Australia, Japan was facing quite the opposite. Advertisers in Japan witnessed a spike in brand safety violations due to complex issues in the…

TechBytes with Peter Day, Chief Technology Officer at Quantcast

Tell us about your journey into technology and how you arrived at Quantcast. After getting a PhD in machine learning from the University of Liverpool, I worked in financial markets for 12 years before I joined Quantast in 2016. Tell us about the most fascinating aspects of advertising technology platforms? How do adtech solutions bolster marketing efforts in omnichannel? To me, the most exciting aspect of adtech is its role in fueling an efficient and effective economic model for ad funded content. This model shapes…

Spotify Brings Out “Music, Meet Podcasts” – the First Global Branding Campaign for 2020

By the sheer volume of audience and growth of subscribers, Spotify leads the market of music streaming and audio advertising. Others in the fray, Amazon Music, Apple Music, Soundcloud, Pandora, Jio Saavn, YouTube Music and others have also witnessed sizeable growth in the number of monthly subscribers and listeners - but Spotify is at a different plane altogether. Spotify has become a ubiquitous platform for music lovers and podcast aficionados to connect with great audio content.  In the last 6 months, a lot has changed…

TechBytes with Anna Kuzmenko, COO at Fiksu DSP

Tell us about your journey in technology. What inspired you to join Fiksu? I guess I’m always looking for that next challenge. I started out as a Content Writer at an international product company, but, over the years, I’ve held varied positions, mainly having to do with product development. My key responsibilities were to manage projects, as well as to ensure their sustainable growth by promoting them in the US, Latin America, and other markets. It was always an exciting journey of working side by side with Developers,…

MarTech Interview with Jeff Kupietzky, CEO, PowerInbox

"Having great data scientists on your team is the key — they must be able to crunch the numbers, but also ask smart questions and understand the implications of the analytics as it applies to real human behavior." Tell us about your role and journey into Email Advertising.  What made you start PowerInbox? My prior company monetized domain names and we had a small unit providing a shopping comparison experience for travel. Although it was a small site, we noticed that over 80% of the value was coming from its email list,…

true[X] and Global Agency Essence Launch Research and Innovation Partnership To Advance the Connected Living Room Experience

New Innovation Partnership at the Frontier of Consumer Habits and New CTV-specific Attention-based Products and Formats. Other GroupM Agencies to Participate as Partnership Develops true, the leading technology company building the next generation of attention-based video ad products and capabilities, and Essence, a global data and measurement-driven agency and part of GroupM, today announced a strategic innovation partnership focused on bringing high-quality, accountable advertising to the rapidly growing market…

OpenX Continues APAC Expansion; Opens Southeast Asia Hub in Singapore and Announces Further Expansion into Australia

Expansion to Southeast Asia Will Supplement OpenX’s Already Strong Presence in Other Asian Markets OpenX, the world’s leading independent advertising technology provider, announced that the company is expanding its Asia Pacific presence to Southeast Asia with the opening of a Singapore office which will serve as a regional hub for the company as its business continues to experience strong international growth. OpenX Co-Founder Jason Fairchild made the announcement from ATS Singapore during a presentation on the need to…

Grapeshot’s New Video Context Solution Fortifies Brand Safety Measures

Contextual Intelligence Platform Will Help Advertisers and Publishers Achieve Transparency and Safe Supply Scale Across Digital Video Ad Formats Today, Grapeshot, now an Oracle company, announced its new solution for bringing brand safety and contextual targeting to digital video. An industry first, Grapeshot’s new solution will provide essential contextual data to help publishers, sell-side platforms, and advertisers connect the right content with the right environment, at the right time. The video offering bolsters…

Ad Council Announces Margaret Johnson as Chair of one of its Campaign Review Committees

Margaret Johnson Joins Committee Chairs Susan Credle, Cindy Gallop and Rob Reilly in Leading Top Creatives in Review and Optimization of Ad Council Public Service Campaigns in Development Margaret Johnson, Chief Creative Officer of advertising agency Goodby, Silverstein & Partners, has been named Chair of one of the Ad Council's Campaign Review Committees (CRCs). She joins additional CRC Chairs Susan Credle, Global Chief Creative Officer of FCB; Cindy Gallop, Founder and CEO, IfWeRanTheWorld; and Rob Reilly, Global…