Browsing Tag

online content

Marketers Zero in on ‘Price Sensitivity,’ ‘Attention,’ and – Yes – Even ‘Radio,’ According…

What is the value of engagement in an online world? The swift and radical adoption of digital has meant that companies of all industries and sizes must seek precise measurement tools to track their successes and failures. With a heavy focus on digital experiences (DX), marketers are eager to learn just how engaged users are when they visit their websites. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award Intent data suggests that first movers should dial up audio innovation by serving…

Intent Data Reveals ‘Traditional Marketing’ Disconnect Among Advertisers: Bombora Company Surge(R) Spots Trend

Brands and agencies seem to be on different pages when it comes to “traditional marketing.” Many formerly “proven” strategies have gone by the wayside. Seismic changes in consumer and business buying habits and technology have forced marketers to rethink every interaction. “Traditional marketing” in this case refers to “any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate.” Intent data shows fewer and fewer agencies buying it. Time-tested success…

nanocosmos is Introducing nanoMeet, Where Ultra Low-latency Live Streaming Meets Custom Video Conferencing

nanocosmos has revealed the latest offering in its low-latency lineup: nanoMeet. nanoMeet is a browser-based video-conferencing and collaboration platform, which integrates with nanoStream Cloud for seamless interactive live streaming - ideal for businesses and anyone looking to address large numbers of people. nanoMeet enables enterprises to create branded video meeting rooms as well as host and broadcast them right on their own sites, all increasing engagement with audiences. In addition to virtual meetings,…

Pinterest Launches ‘Creator Code,’ New Comment Moderation Tools And A Creator Fund To Keep Online Content And Experiences…

Pinterest executives shared virtual stage with celebrities and creators talking about the importance of creating a better online experience Pinterest announced today the upcoming launch of Creator Code, its content policy designed to keep Pinterest a positive and inspiring place. The Code includes a mandatory set of guidelines within Pinterest, intended to educate and build a safe online community that centers around inclusive and compassionate content. Creators will be required to review and accept the guidelines before…

Technology and Media Entities Join Forces to Create Standards Group Aimed at Building Trust in Online Content

Adobe, Arm, BBC, Intel, Microsoft and Truepic Form Coalition to Develop End-to-End, Open Standard for Tracing the Origin and Evolution of Digital Content A group of influential technology and media companies has partnered to form the Coalition for Content Provenance and Authenticity (C2PA), a Joint Development Foundation project established to address the prevalence of disinformation, misinformation and online content fraud through developing technical standards for certifying the source and history or provenance of media…

Blackbird.AI launches AI-Based Solution for Governments and Businesses to Combat Deliberate Online Falsehoods in Real-time

Technology, Regulation, and Education Must Work Hand-In-Hand to Tackle Disinformation Threats Now Seen as the New Normal Artificial Intelligence Can Address the Growing Concern of Disinformation Campaigns in Asia As disinformation becomes a leading global cyber threat, AI-based technology provider Blackbird.AI, unveiled its solution to combat these attacks. Previewed at a forum to some of Southeast Asia’s leading businesses and political communities, the new solution is poised to become an essential tool and tech-driven…