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Personalizing Email Marketing Is The Key to Success In 2018

Why Email Marketing matters Email marketing is the act of sending emails to multiple recipients for commercial purposes. It is an integral component of a B2B marketer’s agenda for leveraging sales and attracting consumer engagement. Email marketing is the most cost-effective marketing tool. It is convenient to manage and establishes direct contact with customers. According to the Direct Marketing Association, email marketing on an average sees a 4300 percent ROI for businesses in the US. The advantages of emails in…