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OTT/CTV

COVID Clinches It: The Days Of Spray-And-Pray Advertising Are Over

Ad-Tech Trends Show Light at the End of the Tunnel Crawling out of the economic shutdown, the advertising industry has taken a hit. But it's not all gloom and doom. The future looks bright, but very different. "The pandemic has accelerated viewer adoption of digital streaming, and has changed the way brands engage with customers," said Joel Cox, co-founder of Denver ad-tech firm Strategus. "Saturating popular TV shows with repetitious ads and hoping for the best won't work as well anymore – the days of spray and pray are…

Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds

New Findings From a Survey Conducted by Freewheel and Advertiser Perceptions Reveal That Spend Optimism for Over-The-Top (OTT)/CTV and Addressable TV Has Skyrocketed Over the Past Year FreeWheel, A Comcast Company, announced that according to a new survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences. Among these solutions, OTT/CTV was purchased by the highest percentage (66%) of advertisers over the past month. Addressable TV (household-level…

Should You Trust SSAI in CTV Advertising?

If you are a savvy marketer (or on your path to becoming one), you’ve probably heard about CTV advertising. Some are excited about it and say this is what you should be putting your money into. Others, however, take CTV ads with the grain of salt. At Fiksu we believe that CTV has enormous potential but at the same time it has technology vulnerabilities that open the door to fraudsters. In this article, we’re going to examine the strengths and weaknesses of SSAI, the most popular technology for serving ads on CTV. SSAI…

Tru Optik Announces Agreement with Oracle Data Cloud to Make Oracle Audience Data Available to OTT/CTV Advertisers

Tru Optik Is First DMP Focused on OTT/CTV Market to Integrate Oracle Data Cloud Audiences Tru Optik, a leading audience intelligence and data-management platform (DMP) across over-the-top (OTT) and connected TV (CTV), announced an agreement with Oracle Data Cloud to make Oracle's audience data available for OTT/CTV campaigns through Tru Optik's OTT Data Marketplace. Tru Optik is the first DMP focused on the OTT/CTV market to integrate Oracle Data Cloud audiences. The OTT Data Marketplace is synced to Tru Optik's OTT…