Partnerships

Enhancements to SuiteCloud Developer Network help partners deliver trusted, high-performing AI solutions faster Oracle NetSuite, the #1 AI cloud ERP, announced updates to its NetSuite SuiteCloud Developer Network partner program to help…
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The acquisition comes a year after a series of robust sports technology and content additions to Minute Media’s portfolio, culminating with a 360-degree solution for rightsholders, leagues, teams, publishers, and marketers Minute Media, a…
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Mobile adoption outpaces PC as AI tools fit seamlessly into connected life Comscore, a global leader in measuring and analyzing consumer behaviors, released new data showing a clear shift in where consumers access AI tools, as mobile reach…
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BlytzPay, a leading collections management platform that speeds up payments and boosts customer engagement, has announced the appointment of Matt Marderness as Senior Vice President of Partnerships and Alliances. With more than two decades…
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Amanda McGuckin Hager, Chief Marketing Officer at TrueDialog chats the growing impact of SMS marketing in today's multi-channel marketing game in this MarTech Series catch-up: ________ Hi Amanda, what about the state of B2B martech…
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When I joined Sisense as the new SVP of Marketing, I faced a crucial decision: to update the brand or not? As I sat down with our executive leadership team, I realized this wasn't just about choosing new colors or redesigning the logo. Our…
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Ad tech veteran's consultancy to drive growth for the audience curation specialist in the US market Multilocal has appointed industry veteran Zach Rosen as Fractional General Manager to lead its expansion into the US market. Zach, Founder…
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Leveraging programmatic technology aided in NBCU’s record ad revenue totals, enabled increase in number of advertisers by 90%. Companies will now work together to bring the approach to the NFL Season; FreeWheel’s DSP Beeswax is certified…
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All-new Interactive Game Types Deliver Even More Sellable Media Inventory to Live Sports and Entertainment Organizations Tradable Bits, a leading provider of fan engagement, data, and marketing solutions, has launched four all-new games…
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From Incode's latest acquisition to the latest trends in AI powered martech, catch the latest marketing technology insights and highlights from this weekly highlight: Marketing Tech Quote-of-the-Week! To effectively utilize customer…
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An advertising and tech veteran with almost two decades of experience in technology growth, Akkerman will lead the company's global business team Digital Turbine, the global leader in growth solutions for the mobile ecosystem, is excited…
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The evolution of influencer marketing has been a remarkable journey, transforming the way brands connect with their target audience. Initially, influencers were individuals with a sizeable following on social media platforms, endorsing…
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How will AI and ML advancements change for marketers and advertisers work in the future? And how will this lead to an overhaul in how B2B marketing teams are structured and built? Find out in this week's martech highlight: …
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Cutting-edge Conversation Orchestration and Voice-to-Digital transformation solutions will debut with demos and keynotes at May 23 virtual Spark event Delta Air Lines, Spotify, GoDaddy, Avaya, Eventus, Quantum Metric, and more will present…
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In the dynamic realm of brand marketing and promotion, the advent of streaming technology has brought about a fundamental change in the way businesses interact with their target audience. With the introduction of streaming services like…
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Experienced sales and cybersecurity executive Brian Gumbel joins Dataminr from Armis to drive the company's go-to-market strategy Dataminr, one of the world's leading AI companies, today announced that it has appointed award-winning…
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Technology industry veteran brings go-to-market, operations, and strategy expertise to drive scale and growth MessageGears, the only customer engagement platform purpose-built for enterprise brands, announced the addition of Nathan…
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In the digital advertising realm, the advent of programmatic advertising has been a highlight as it has empowered marketers to connect better with their audiences. One of the benefits of programmatic advertising is that it is highly…
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With 25 years of experience at companies like Salesforce, Schauer will lead Productsup's global sales and marketing efforts to drive long-term growth Productsup, the leading Product-to-Consumer (P2C) software company, has announced the…
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Clate Mask, CEO and Co-Founder at Keap comments on the future of B2B marketing and how AI will influence the way marketing functions down the line: ___________ Welcome to this MarTech Series chat, Clate – tell us about yourself and…
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