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Pathmatics

Pathmatics Expands Global Footprint with UK and Germany Launch of Facebook Intelligence

Brands, publishers, and agencies to receive access to panel-based Facebook advertising data previously unavailable for UK and German markets Pathmatics, the digital marketing intelligence platform, announced today an expansion of its coverage of social advertising data across the United Kingdom and Germany. On the heels of its recent platform expansion to include Canadian Facebook advertising data, Pathmatics has expanded Pathmatics Explorer, its flagship product, to the UK and Germany regions. Pathmatics users will now…

Pathmatics Launches Facebook Advertising Intelligence in Canada

Brands, publishers, and agencies now receive access to Facebook advertising data powered by an opt-in mobile panel previously limited to the United States Pathmatics, the digital marketing intelligence platform, announced an expansion of its coverage of Facebook advertising data to include the Canadian market. Global brands and marketers using Pathmatics will now have greater visibility into Facebook ad creatives, impressions, spend, and targeting, across mobile and desktop devices in this region, dating back to January 1,…

Mintel Comperemedia Forms Strategic Partnership with Marketing Intelligence Platform Pathmatics

Following its investment in Santa Monica-based marketing intelligence platform Pathmatics, Mintel Comperemedia now leverages advanced marketing analytics for digital channels to bring an unparalleled client experience. The strategic partnership arms Mintel Comperemedia’s legacy expertise in direct mail and email marketing with Pathmatics’ digital expertise to create a robust, holistic approach to integrated marketing intelligence across the ever-changing marketing landscape. Mintel Comperemedia now provides insights into…

Pathmatics Unveils Explorer 2.0, Largest Update Since Launch

Explorer 2.0 Now Provides Brands and Marketers with More Actionable Digital Advertising Insights Following a $3 million funding round and partnerships with leading data insights companies in the space, Pathmatics, the marketing intelligence platform, announced the release of Explorer 2.0. The release is the largest update to Pathmatics’ platform since the initial launch of Explorer. Users can now optimize their marketing efforts with the largest range of data from Explorer 2.0, and now have access to ad data from behind…

Pathmatics Launches First Panel-Based Paid Social Ad Intelligence

Ad Intelligence Collected from Opt-In Social Panel Enriches Decision-Making by Brands and Agencies with a Cross-Channel Perspective Pathmatics, a leading provider of advertising intelligence solutions, today announces the availability of social ad tracking in its platform. The new reporting, powered by data continuously collected from an opt-in panel of mobile users, provides Facebook ad intelligence for the U.S., with other social networks and regions to follow in 2018. Pathmatics Social Ad Intelligence. Monitor…