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pay-per-click

Why SEO Shouldn’t Be an Afterthought

When did search engine optimization become not just unfashionable, but an afterthought? Marketers have increasingly sidelined organic SEO as they push for paid-for “performance” – but they do so at their peril. They have forgotten about the power of organic search, preferring to invest instead in paid activity that is more easily measured and brings short term results. Yet this focus on performance at the expense of brand is short-sighted. At a time when budgets are being squeezed ever downwards, integrating organic…

Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers

As consumers spend more time online to perform everyday tasks from banking to shopping to streaming entertainment, an increasing amount of this internet traffic is being routed through proxies. Online users wanting to surf the web anonymously often use proxies that can provide them with a means to mask their IP address from the rest of the world―and thus their locations and all the contextual information that can be gleaned in order to make marketing messages more targeted and personalized. By connecting to the internet…

Top 5 Best Pay Per Click Marketing Services in Dubai

Pay per click (PPC) Marketing can help your business make the most of your online presence and reap big rewards on the internet. In today’s digital age, Marketing on the internet is important to gain an edge over the competition. If your company is based in Dubai and you’re looking to hire a quality Digital Marketing agency, we can help you. This article lists the top pay per click services in Dubai and the features and solutions they offer. Read More: Top 10 Ways to Refine Your Social Media Presence in 2019 5 Leading…

Optmyzr Announces Release of Campaign Automator

New Standalone Pay-Per-Click Management Application Automates and Streamlines Inventory-Based PPC Campaigns Silicon Valley-based Optmyzr unveiled its latest Pay-Per-Click (PPC) software automation offering - Optmyzr Campaign Automator. The standalone application is designed to give PPC professionals powerful tools to build and maintain PPC campaigns based on a feed of data. Campaign Automator is ideal for inventory-based campaigns or others driven by a data feed. From auto dealerships to travel providers to eCommerce…

Reach Marketing Announced That It Has Acquired UnReal Web Marketing, a Search Optimization, Web Design and Content Marketing Business

Reach Marketing announced that it has acquired UnReal Web Marketing’s award-winning search, social media, web design and digital analytics business. UnReal Web Marketing will remain a separate company and help power the strategy and software behind Reach Marketing’s SEO, PPC, social media, User Experience (UX) and marketing automation programs. @ReachMktg acquires @unrealwebseo – bolsters digital marketing capabilities by adding critical component. Greg Grdodian, CEO at Reach Marketing said, “We’re very pleased to add…

Optmyzr Launches Bing Shopping Ads Campaign Management Integration

Pay-Per-Click Pros Can Now Manage Google and Bing Shopping Ads Programs from the Same Optmyzr Interface, Streamlining Campaign Management from Inception to Reporting In the battle for search engine supremacy, Google still is the reigning champ in search volume, ad revenue and overall market share. Over the last few years, however, Bing has mounted a steady offensive to secure an increasing slice of the overall search pie. For pay-per-click (PPC) professionals, Bing's growth has presented opportunity to diversify their…