Penske Media Corporation

Company Brings Together MRC Data, Alpha Data and Variety Business Intelligence Leading independent media and entertainment companies MRC and Penske Media Corporation (PMC) announced today a new joint venture to bring together their respective data businesses. The newly formed company combines MRC Data (formerly Nielsen Music), Alpha Data and Variety Business Intelligence, with MRC and PMC sharing equal ownership and control. The announcement, effective today with a transition period through early-2021, was made by MRC…

Penske Media Corporation (PMC) today announced the appointment of Mark Howard to Chief Advertising and Partnerships Officer. In this newly created role, Howard will oversee PMC's corporate sales programs and revenue operations along with programmatic and indirect sales efforts across PMC's portfolio of award-wining brands, including Rolling Stone, Variety, Robb Report, SHE Media, Deadline, ARTnews and WWD. He will be based in PMC's LA office. "Mark possesses an impressive breadth of revenue, marketing, and business…

Penske Media Corporation (PMC) announced the appointment of Craig Perreault, a 16-year executive with the company, to Chief Digital Officer. In this newly-created role, Perreault will continue to focus on product strategy, business development, monetization, and audience development for PMC’s portfolio of award-wining brands, which includes Rolling Stone, Variety, Robb Report, Deadline, and WWD. “Craig’s in-depth knowledge and experience across our organization and industry uniquely equips him to drive key areas for PMC…

The Placements.io Revenue Management System Is the Leading Choice for Publishers Replacing Google-DSM Placements.io, the revenue management system for publishers, announced a series of significant new client wins. Among them are News Corp, Penske Media Corporation, Dotdash (an IAC brand), Slate, Hemnet and autoTrader.ca. These publishers have all signed with Placements.io after reviewing the products available in the market as they leave Google Doubleclick Sales Manager (DSM). Placements.io also welcomed other major…

Awards Recognize New Innovation, Customer Service Excellence and Employee Satisfaction Cvent, Inc., a market leader in meetings, events, and hospitality technology, announced that in the first half of 2018, 2500 new customers have selected Cvent for their event management and group business needs. The impressive expansion adds to Cvent’s growing global customer base, which includes more than 50 percent of the Fortune 500 and 80 percent of the Fortune 100. These customers join the more than 25,000 organizations…

Sphere by Outbrain to Help Publishers Collaborate and Build Direct Connections with their Audiences Leading premium discovery platform, Outbrain, has unveiled Sphere. Sphere by Outbrain is an innovative audience development platform that brings high-quality content to users and delivers new sources of revenue for digital publishers while reducing their reliance on Facebook. CNN, Meredith Corporation, Penske Media Corporation and Getty Images are among the premium publishers to have signed on with Sphere as founding…