People-based marketing

Marketo Customers Now Able to Leverage IdentityLink™ to Connect First-Party Data to Digital Advertising Efforts LiveRamp – a leading identity platform for powering exceptional experiences – announced its partnership with Marketo, an Adobe company, to leverage IdentityLink from within Marketo. Starting, Marketo users can connect their first-party customer data to the broader digital advertising ecosystem, enabling marketers to create more precise and secure target lists. Through this integration, Marketo and LiveRamp come…

Take the MarTech Fitness Drill! Well, Adobe, Through Its Recent Announcements at the Adobe Summit 2019, Has Exemplified Why the MarTech Fitness Drill Is Key to Customer Experience and Success Strategies At the ongoing Adobe Summit, the leading Analytics and Customer Experience technology provider announced key updates to its offerings and services. These announcements are largely focused on accelerating the adoption and scaling of Customer Experience initiatives that have been long-pending due to lack of insights, data…

Target Data, a leader in people-based marketing, announces that GarageExperts, a quality garage enhancement solutions company, is deploying Target Data’s people-based marketing solution to leverage their customer data to engage with their best customers and prospects. @targetdatacorp partners with GarageExperts to deploy a #PeopleBasedMarketing solution at the corporate and franchise levels GarageExperts specializes in custom garage cabinets, epoxy garage flooring and organizational products. Target Data will be…

5b Connected Device Profiles Give Brands and Marketers an Alternative to the Walled Gardens for Data Enrichment and Deep Audience Insights The Kochava Collective, the world's largest independent mobile data marketplace, now provides brands, app owners, and data companies with access to more than 1B monthly active users, 5B total connected device profiles, and is growing by 400 Million every month. The Kochava Collective is on pace to include 10B devices by the start of 2020. This data, combined with strategic partnerships…

Advertising Week in New York sparked a lot of buzz about “people-based marketing.” In fact, it was a central theme at the conference with an entire track of 11 distinct sessions dedicated to the topic. People-based marketing is the concept of leveraging detailed digital data to tailor advertising messaging to individuals across all of their devices in parallel, rather than to individual cookies, devices, or AdIDs. Now that data has become so prevalent, industry thought leaders are envisioning campaigns in which ad creative…

Among digital marketers, ‘people-based marketing’ has become something of a buzz term in recent years, with the likes of Twitter and Facebook developing a number of custom audience solutions for brands, and platforms such as LiveRamp collaborating with a broad range of agencies and brands to leverage customer data for hyper-targeted campaigns. This growing trend has recently hit the marketing mainstream. But what exactly is it? In short, people-based marketing refers to strategies that match customer data (such as a…

Avedon Capital Partners Exits; Additional Capital to Accelerate Cyclomedia's Growth CycloMedia Technology, the leading provider of accurate geospatial imagery-data and data analytics, announces a significant new equity investment in the company by Volpi Capital to support CycloMedia's rapid international growth and the development of new market opportunities. Founded in 1980 and based in the Netherlands, CycloMedia provides a rich end-to-end B2B geo-data and software platform and has an established presence in the US,…

People-Based Marketing Can Help Brands by Targeting the Customer and His Needs, Instead Of Relying on Devices, Thereby Delivering a Cohesive Customer Experience Believe it or not, but the now popular term – People-Based Marketing – was introduced to the world by Facebook. Strange as the origin of the term may seem, it only highlights the importance of this approach in terms of behavioral marketing. People-Based Marketing, as the name suggests, is all about people. Your customers, their data, and their interaction with…

Thanks to digital, consumers are more empowered, and their buying journeys are more complex than ever before. At any given moment, they expect highly relevant, friction-free brand experiences on the channels and devices that are right for them. In fact, more than half of consumers are prepared to walk away from a brand that doesn’t offer a personalized and relevant experience. Meeting and even exceeding these expectations is possible, but not using the siloed, channel-specific strategies that marketers often resort to…

Partner Certification Program Expands Access to SITO’s Expansive Product Suite That Goes Beyond Location Data, Provides Omni-Channel Support for End-to-End Campaign Management SITO Mobile, Ltd., the Consumer Behavior and Location Sciences company, launched the SITO Channel Alliance, a full-service extension of SITO’s location intelligence platform and managed media service offering through its certified re-seller partner program. The SITO Channel Alliance (SCA) is a custom program purpose-built for creating strategic…

Interpublic Group and Acxiom Marketing Solutions Bring Together Premier Media and Marketing Agencies with Leader in Data and Personalized Messaging Interpublic Group (IPG) announced that it has entered into a definitive agreement with Acxiom Corporation under which IPG will acquire the Acxiom Marketing Solutions (AMS) business unit in a cash transaction valued at $2.3 billion, or net $2.0 billion after consideration of an acquisition-related benefit of the tax step-up. The agreement has been approved unanimously by the…

Kiril Tsemekhman Is a Former Ad-Tech Executive Brings over 15 Years of Experience to the Rapidly Growing Company BounceX has hired Kiril Tsemekhman as the Vice President of Data Science and Engineering. An industry leader in physics, data science, machine learning and analytics, Kiril Tsemekhman was formerly the Chief Data Officer at Integral Ad Science. He was also the CTO at Red Aril, which was acquired by iCrossing/Hearst in 2011. Kiril Tsemekhman is an important hire for BounceX as they swiftly grow their data…

To Bring Added Choice and Increased Efficiency for Open Internet Buying The Advertising ID Consortium, the open identity solution for the digital advertising ecosystem, and the IAB Technology Laboratory (IAB Tech Lab), announced their intention to integrate the DigiTrust ID service, recently acquired by IAB Tech Lab, as one of three cookie IDs used within the Consortium's open identity framework. The framework enables people-based marketing for clients of Consortium members that wish to leverage the benefit of the…

Joint Study by Acxiom and Data & Marketing Association Reveals Almost Half of American Consumers Feel More Comfortable With Data Exchange Than They Did Previously Acxiom, the data foundation for the world's best marketers, released a new report in partnership with the Data & Marketing Association (DMA), that found US consumers are becoming more open to engaging in data exchanges in return for better offers and services. The joint study, “Data Privacy: What the Consumer Really Thinks,” discovered nearly half of…

Travel Brand Marketers Now Able to Achieve A Single View of the Customer at Scale for Maximum Impact using People-Based Marketing Today at the Skift Tech Forum, LiveRamp announced a partnership with ADARA, the world's richest travel data co-op, to deliver people-based marketing solutions across the travel and tourism industries for more efficient targeting, measurement, and personalization. Through this exclusive partnership, travel marketers, digital marketers, and media agencies will be able to market more effectively and…

Klarn DePalma Executive Vice President, MNI Targeted Media Content is the pillar of any marketing campaign. With changing trends in internet and online marketing, content marketing has undergone a massive flux. There is no clear definition of what state content automation would be in 2020. However, the stage is set for tech companies providing audience segmentation and programmatic targeting-based advertising platforms. MNI Targeted Media is leading the pack with data-driven results that help content publishers and…

With an Average Rating of 7.4 out of 10, Sailthru Stands Out as a Leader Among Mid-Sized Companies Sailthru, the leading personalized marketing automation technology for retail and publishing, announced that it has been recognized as a 2018 Top Rated Email Marketing Software provider by TrustRadius, the most trusted B2B review platform. "Sailthru earned a Top Rated Email Marketing award from TrustRadius thanks to strong feedback from customers," said Megan Headley, Research Director at TrustRadius. "Reviewers praise…

Marketing EDGE Recognizes Fluent for Paving a New Frontier in Marketing Fluent Inc., a leading data-driven performance marketing company, recently announced that the company will receive Marketing EDGE’s 2018 Corporate Disruptor Award. Matthew Conlin, Fluent’s President, will accept the award on the company’s behalf at Marketing EDGE’s 2018 awards ceremony in New York City on June 5. “We are honored to be the recipient of this year’s Corporate Disruptor Award,” said Conlin, adding, “Since its inception, Fluent has…

Using a Name and Postal Address, V12 Data Can Locate and Append a Matching Email Address V12 Data, a leading provider of people-based marketing solutions, announced the expansion of its email append database by 23%. The database grew from 200 million records to 245 million records. The increase in the total universe of records provides clients with higher match rates when adding or updating missing email address to their customer database. According to Michelle Taves, EVP of Data Strategy & Product Management,…

Yiftah is a Former Undertone and Sizmek Executive Brings 20 Years of Engineering, Product Management and Leadership Experience to the Company That Created the First Revenue Channel in 10 Years BounceX, the leading People-Based Marketing (PBM) cloud, has announced Yiftah Frechter as Chief Technology Officer. An expert in marketing, advertising and media technologies, Frechter was formerly Vice President of Engineering at Undertone and Vice President of Research and Development at Sizmek (Mediamind). He also served as the…