MarTechSeries
MarTechSeries
  •  

  • Home
  • News
  • Interviews
    • MarTech Interview Series
      • MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
      • MarTech Interview with Parker Morse, Founder and CEO at H Code
        MarTech Interview with Parker Morse, Founder and CEO at H Code
      • MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
      • MarTech Interview with Steve Gershik, CMO at inRiver
        MarTech Interview with Steve Gershik, CMO at inRiver
      • MarTech Interview with Howard Brown, Founder and CEO at ringDNA
        MarTech Interview with Howard Brown, Founder and CEO at ringDNA
    • Tech Bytes
      • Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
      • TechBytes with Robert McGovern, CEO at PreciseTarget
        TechBytes with Robert McGovern, CEO at PreciseTarget
      • TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
        TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
      • TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
        TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
      • TechBytes with Joe Toscano, Founder and CVO (BEACON) and Darren Guarnaccia, Chief Product Officer (Crownpeak)
        TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)
    • Fireside Chats
      • Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
  • Insights
    • Columnists
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
    • Guest Authors
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • Ad Fraud: The New Way to Launder Money
        Ad Fraud: The New Way to Launder Money
      • What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
        What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
      • Where Are NFPs Going Wrong with Their Advertising?
        Where Are NFPs Going Wrong with Their Advertising?
      • We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
        We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
  • MarTech Radar
    • MarTech RADAR
    • Marketing Automation
    • Data Management Platforms
    • Content
    • Social Media Platforms
    • Analytics
    • B2B Commerce
    • Personalization
  • Resources
  • Events
Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

More results...

People-based marketing

SITO Launches the SITO Channel Alliance
B2B Commerce, People-Based Marketing

SITO Launches the SITO Channel Alliance

Partner Certification Program Expands Access to SITO’s Expansive Product Suite That Goes Beyond Location Data, Provides Omni-Channel Support for End-to-End …

PRNewswireJuly 5, 2018, 9:55 pmJuly 5, 2018 0 845
Interpublic Group Agrees to Acquire Acxiom Marketing Solutions ("AMS") to Lead Next Wave of Innovation in Data-Driven Marketing
People-Based Marketing, Sales & Marketing

Interpublic Group to Acquire Acxiom Marketing Solutions

Interpublic Group and Acxiom Marketing Solutions Bring Together Premier Media and Marketing Agencies with Leader in Data and Personalized Messaging …

PRNewswireJuly 5, 2018, 4:55 pmJuly 5, 2018 1 2203
BounceX Adds Kiril Tsemekhman as VP of Data Science and Engineering
People-Based Marketing

BounceX Adds Kiril Tsemekhman as VP of Data Science and Engineering

Kiril Tsemekhman Is a Former Ad-Tech Executive Brings over 15 Years of Experience to the Rapidly Growing Company BounceX has …

Sudipto GhoshJune 27, 2018, 7:52 pmJune 27, 2018 1 2241
Advertising ID Consortium Announces DigiTrust as a Third-Party Domain
Native & Programmatic Advertising, People-Based Marketing

Advertising ID Consortium Announces DigiTrust as a Third-Party Domain

To Bring Added Choice and Increased Efficiency for Open Internet Buying The Advertising ID Consortium, the open identity solution for …

PRNewswireJune 20, 2018, 3:46 pmJune 20, 2018 0 1203
US Consumers Becoming More Open to Sharing Data: Acxiom Report
Audience Data, People-Based Marketing

US Consumers Becoming More Open to Sharing Data: Acxiom Report

Joint Study by Acxiom and Data & Marketing Association Reveals Almost Half of American Consumers Feel More Comfortable With Data …

PRNewswireJune 19, 2018, 10:39 pmJune 19, 2018 0 948
LiveRamp and ADARA to Power People-Based Marketing in Travel and Tourism
People-Based Marketing

LiveRamp and ADARA to Power People-Based Marketing in Travel and Tourism

Travel Brand Marketers Now Able to Achieve A Single View of the Customer at Scale for Maximum Impact using People-Based …

Sudipto GhoshJune 12, 2018, 7:39 pmJune 12, 2018 0 1586
TechBytes with Klarn DePalma, Executive Vice President at MNI Targeted Media
AI/ML, Analytics, Brand Safety, Content Marketing, People-Based Marketing, Social, Tech Bytes

TechBytes with Klarn DePalma, Executive Vice President, MNI Targeted Media

Klarn DePalma Executive Vice President, MNI Targeted Media Content is the pillar of any marketing campaign. With changing trends in …
Sudipto GhoshJune 8, 2018, 4:00 pmJune 8, 2018 0 3511
Sailthru Recognized as a 2018 Top Rated Email Marketing Software by TrustRadius
Email Marketing, Marketing Automation, People-Based Marketing

Sailthru Recognized as a 2018 Top Rated Email Marketing Software by TrustRadius

With an Average Rating of 7.4 out of 10, Sailthru Stands Out as a Leader Among Mid-Sized Companies Sailthru, the …

MTS Staff WriterMay 30, 2018, 9:50 pmMay 30, 2018 0 1199
Fluent Named Marketing EDGE’s 2018 Corporate Disruptor
Marketing Clouds, People-Based Marketing

Fluent Named Marketing EDGE’s 2018 Corporate Disruptor

Marketing EDGE Recognizes Fluent for Paving a New Frontier in Marketing Fluent Inc., a leading data-driven performance marketing company, recently …

MTS Staff WriterMay 25, 2018, 6:58 pmMay 25, 2018 0 1001
V12 Data Expands Email Append Database by 23%
Email Marketing, People-Based Marketing

V12 Data Expands Email Append Database by 23%

Using a Name and Postal Address, V12 Data Can Locate and Append a Matching Email Address V12 Data, a leading …

PRNewswireMay 21, 2018, 9:21 pmMay 21, 2018 0 965
BounceX Appoints Yiftah Frechter as New Chief Technology Officer
People-Based Marketing

BounceX Appoints Yiftah Frechter as New Chief Technology Officer

Yiftah is a Former Undertone and Sizmek Executive Brings 20 Years of Engineering, Product Management and Leadership Experience to the …

Sudipto GhoshMay 18, 2018, 4:30 pmMay 18, 2018 0 2298
ADARA Announces Customer Yield Intelligence
CRM, Native & Programmatic Advertising, People-Based Marketing

ADARA Announces Customer Yield Intelligence

New Framework Unites Travel Brands Around Individual Customer Relationships With Actionable Insights and Metrics ADARA, the enterprise-wide data solution for …

MTS Staff WriterMay 17, 2018, 1:29 pmMay 17, 2018 0 951
BounceX Raises $37M in Growth Round to Fuel People-Based Marketing Cloud
Marketing Clouds, People-Based Marketing

BounceX Raises $37 Million in Growth Round to Fuel People-Based Marketing Cloud

BounceX Secures Series B Round Led by Battery Ventures to Help Marketers Unlock the First New Scalable Revenue Channel in …

MTS Staff WriterMay 4, 2018, 12:35 amFebruary 9, 2019 1 2202
Yroo Embarks On Next Stage of Growth With Key Additions to Executive Team
Behavioral Marketing, Content Marketing, People-Based Marketing

Yroo Embarks On Next Stage Of Growth With Key Additions To Executive Team

Yroo Will Focus on Aggressive Customer Acquisition Program in 2018 Yroo, the world’s most powerful meta-search shopping platform, announced the …

MTS Staff WriterApril 6, 2018, 8:15 pmApril 6, 2018 0 1393
Now, You Have LiveRamp IdentityLink for TV
Native & Programmatic Advertising, People-Based Marketing, Staff Writers

Now, You Have LiveRamp IdentityLink for TV

LiveRamp IdentityLink for Television Is Aimed at Transforming The World’s Largest Marketing Medium; Brands, Agencies, Programmers, and Technology Platforms Can Now Execute People-Based …

Sudipto GhoshMarch 6, 2018, 8:30 pmMarch 6, 2018 0 3323
Forget Click-Through Rates, Focus on Emotional Engagement 
Content Discovery, Guest Authors, People-Based Marketing

Forget Click-Through Rates, Focus on Emotional Engagement 

In early 2017, a report circulated that Facebook was targeting users based on their emotional state. The report claimed that …

Shanna HeaneyFebruary 13, 2018, 5:30 pmFebruary 13, 2018 0 4503
Jeff Smith, Acxiom
Tech Bytes

TechBytes with Jeff Smith, CMO and General Manager of Brands, LiveRamp

Jeff Smith CMO and GM of Brands, LiveRamp You can't deny that Omnichannel Customers are the latest emerging reality. As …
Sudipto GhoshFebruary 13, 2018, 4:40 pmFebruary 27, 2018 0 2479
Do Your AdTech Goals for 2018 Look Like These?
Interactive Content, Mobile Advertising, Staff Writers, Video Advertising

Do Your AdTech Goals for 2018 Look Like These?

According to Matt Fanelli of MNI Targeted Media, Ad Fraud Would Continue to Be an Issue Across the Digital Landscape …

Sudipto GhoshFebruary 12, 2018, 8:30 pmFebruary 12, 2018 0 2806
Conflating Identity With Identity Services
Guest Authors

Conflating Identity With Identity Services – Why Platforms Should Focus on the Latter

As people-based marketing (PBM) became the hottest acronym in the ever-expanding library of adtech terminology, so began the race to …

Paul TurnerNovember 16, 2017, 5:31 pmJuly 22, 2019 0 1844

Posts navigation

Previous 1 2

Recommended for you

What’s Trending

We’re Trapped in a Social Filter Bubble

We’re Trapped in a Social Filter Bubble

1871
Why Your Digital Marketing Strategy Needs Instagram

Why Your Digital Marketing Strategy Needs Instagram

5012
L.A. Lakers Partner Wish Jumps to No. 1 in Earned Social Media Value Among NBA Jersey Patch Sponsors

L.A. Lakers Partner Wish Jumps to No. 1 in Earned Social Media Value Among NBA Jersey Patch Sponsors

10979
MObile

Five Key Trends for Programmatic Advertising in 2018

111662
Is Person-Based Marketing an Upgrade to ABM?

Is Person-Based Marketing an Upgrade to ABM?

90059
MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

83454
Blockchain-in-Advertising

Blockchain in Advertising: The Implications for Every Player in the System

40411
Data Analytics

The Importance of Data Analytics in Marketing Strategies

36830
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

Quick Links

  • News
  • Interviews
  • Insights
  • MarTech Radar
  • Resources
  • Events
  • About Us
  • Contact Us

Visit our Other Sites

iTechnology Series
SalesTech Star
AiThority
TecHR

JOIN OUR COMMUNITY


By checking this box I consent to receiving insights, offers and promotions via email.

Copyright © 2019 MarTech Series. All Rights Reserved. Privacy Policy

Menu
  • Home
  • News
  • Interviews
    • MarTech Interview Series
    • Tech Bytes
    • Fireside Chats
  • Insights
    • Columnists
    • Guest Authors
    • Staff Writers
  • MarTech Radar
    • MarTech RADAR
    • Marketing Automation
    • Data Management Platforms
    • Content
    • Social Media Platforms
    • Analytics
    • B2B Commerce
    • Personalization
  • Resources
  • Events
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms and Conditions
    • iTECH SERIES Group:
    • iTECH SERIES
    • AITHORITY
    We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. We will have to use at least one cookie to ensure that you won't have to make this choice again.AcceptPrivacy Policy