Browsing Tag

Person-Based Marketing

MarTech Interview with Dmitri Lisitski, Co-founder and CEO at Influ2

Please tell us about your current role and the team you handle. How did you arrive at the company? I’m the CEO and co-founder of Influ2. When I started my first IT outsourcing business, which is now called GlobalLogic, I tried to apply everything that I had learned from being a consumer marketer, but I soon realized that B2B marketing is fundamentally different. A lot of what works for B2C doesn’t work for B2B, and this was what inspired me to found Influ2. It answered the question that I had been contemplating for almost…

Is Person-Based Marketing an Upgrade to ABM?

Person-Based Marketing Means You Get to Talk to the Person, so You Know Who Sees Your Message and What Is Relevant for This Person to Use in Your Communication Your customers are real people, and they want to be treated with real experiences. That's the whole context of Person-based marketing (PBM). Customers react to personalized experiences positively compared to bland, traditional messages, promoted across marketing channels, sans logic. Earlier this month, Influ2 platform, powered by machine learning, announced the…

Influ2 Unveils Person-Based Marketing Platform to Empower B2B Marketers

Influ2 Enables One-On-One Connections with Decision Makers using Person-Based Marketing Solutions Influ2, the first person-based marketing (PBM) solution, launched its platform for B2B marketing teams. Influ2 platform is powered by machine learning, that generates and sends personalized advertising on behalf of B2B marketers to decision makers at enterprises on an individualized basis. At the time of this announcement, Influ2 CEO Dmitri Lisitski, said, "Influ2 addresses the flaws associated with account-based…