Political Advertising

-Effectv’s analysis of nearly 20 million impressions shows that over half of “frequent voter” households reached with streaming were incremental to traditional TV -Study suggests that political advertisers allocate 10-20% of their…
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Leading Independent Provider of Ad-Sales Representation to Cable TV Systems Sees Growth in Issues-Related Spending to 63% of Total vs. 47% in Prior Cycles Viamedia Poised to Meet or Exceed Prior Political-Ad Records Despite Impact of…
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The 2019-2020 election cycle saw over $8.5 billion spent on political advertising, which was 108% more than the previous record. This sets the stage for the 2022 midterm elections, as well as many other efforts leading up to it such as…
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Mobiquity Technologies, Inc., a leading provider of next-generation advertising technology, today announced, it has been selected by MWPolitical to provide digital audiences and programmatic advertising services for the upcoming election…
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Country’s Leading Independent Provider of Ad-Sales Representation to Cable TV Systems Sees Triple-Digit – and Higher – Growth in “Battleground” States Viamedia, the leading fully-integrated independent cross-media local advertising…
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Capabilities enable advertisers to double reach of their targeted audiences compared to other digital onboarding solutions Simpli.fi, the advertising automation platform for agencies, brands, and media companies, announced enhancements to…
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The tech industry caught fire following the announcement by Twitter CEO Jack Dorsey that the social platform was banning all political ads, thereby upping the pressure on Google and Facebook to present its solution for curbing fraudulent…
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New poll results announced: Only 8% of UK adults believe political advertising online should be allowed without regulation 71% of Facebook users say they encounter fake news on Facebook compared with 21% of radio listeners…
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