Browsing Tag

Predictive Marketing

Achieve Greater Hyper-Personalization with ZineOne’s Flexible Connectors

Brands Can Now Easily Connect to Unlimited Data Sources For Greater Efficiencies at Multiple Customer Touchpoints ZineOne, whose Intelligent Customer Engagement (ICE) platform provides enterprise brands the power to offer consumers superior online shopping experiences, announced the availability of Flexible Connectors. The announcement further underscores the company's commitment to creating hyper-personalized online shopping experiences for consumers that foster customer loyalty and protect margins for brands.…

SmarterHQ Launches Smarter Predictions, Enabling Predictive Marketing for Brands Across All Their Data Sources and Digital Channels

SmarterHQ announced the launch of Smarter Predictions, allowing marketers to execute machine learning and modeled campaigns across all of their data and communication channels. Smarter Predictions give brands the insights and ability to accurately anticipate a customer’s next move and power the most relevant, high-conversion messages directly in the SmarterHQ platform. These dynamic, self-tuning models update based on how customers interact in real time, which is especially crucial during busy holiday seasons and situations…

Financial Institutions Enhance Customer Value with New Predictive Marketing Capabilities from Raddon

Institutions Can Leverage Transaction Data to Better Understand Customers, Increase Relevancy and Boost ROI Raddon, a Fiserv company and provider of innovative research, insightful analysis and strategic guidance to financial institutions, has launched a new solution to help financial institutions better understand customers’ and members’ lifestyles and banking behaviors. Predictive Analytics from Raddon allows financial institutions to build deeper relationships with members and customers through sophisticated targeting…

TechBytes with Rob Weedn, Founder and CEO, DealSignal

Rob Weedn Founder and CEO, DealSignal Marketing and sales machines run on data. Data is the oil that keeps the operations smooth and effective. To better understand the power of data and its role in analytics and marketing performance, we spoke to Rob Weedn, Founder and CEO at DealSignal.Tell us about your journey into the marketing technology industry. My background is a mix of executive roles in product management, marketing, and sales at SaaS software companies in CRM and Big Data/analytics and I’ve served as an…

Monica C. Smith, CEO Of Marketsmith, Makes No Apologies As A ‘Catalyst of Innovation’

Marketsmith was Named as the Impact Company of the Year by the New Jersey Tech Council in 2017 Monica C. Smith, Founder and CEO of Marketsmith, the only woman-owned and operated advertising and marketing technology agency of its kind, was recognized at the annual “She Runs It” honors as a “true catalyst of innovation” at their Changing the Game awards. Smith was honored in the category of “No Apologies: Creating whole new business models, industries, or marketplace opportunities.” With almost 20 years as the owner and…

Punchh Scoops $20 Million Series B Funding to Boost AI-driven Restaurant Marketing

Restaurant Industry's Secret Weapon Moves into New Brick & Mortar Battlegrounds, Investing in AI and Machine Learning for Predictive Marketing Punchh, a leading Restaurant Marketing Cloud, has announced a new round of Series B venture funding. Punchh raised $20 million in funding led by Sapphire Ventures, which funds category-leading growth technology companies, with participation from Cervin Ventures, bringing their total funding to $31 million. The funds will be used to expand the Punchh Marketing Cloud to new…

Reach Analytics Chosen As Predictive Marketing Partner By V12 Data

Reach Analytics, the leading provider of self-service predictive marketing for brands, agencies and nonprofits today announced a partnership with V12 Data, providing them Reach's real-time predictive modeling platform. V12 Data is an omnichannel data powerhouse, and the industry leader in automotive data, who powers the right connections through the right channels at the right time with their market-leading data solutions, real-time technologies, and powerful analytics. Due to growing market demand, V12…

6sense Launches New Platform with ABM Campaign Execution

Extends Analytics to Drive Account-Based Action via Native Digital Advertising Capabilities 6sense, the industry's leading predictive intelligence provider, announced the launch of the 6sense Demand Platform for account-based marketers, delivering increased opportunity creation capabilities, full-funnel insights into a prospect's journey, and a B2B campaign execution engine to immediately activate time-sensitive demand intelligence. This announcement marks the next step in using AI and machine learning to find…