Monica C. Smith, CEO Of Marketsmith, Makes No Apologies As A ‘Catalyst of Innovation’
Marketsmith was Named as the Impact Company of the Year by the New Jersey Tech Council in 2017
Monica C. Smith, Founder and CEO of Marketsmith, the only woman-owned and operated advertising and marketing technology agency of its kind, was recognized at the annual “She Runs It” honors as a “true catalyst of innovation” at their Changing the Game awards. Smith was honored in the category of “No Apologies: Creating whole new business models, industries, or marketplace opportunities.”
With almost 20 years as the owner and CEO of a marketing agency like no other, Smith has defied the odds and avoided cliche labels in a personal quest to change the landscape of the advertising world in the boardroom, the c-suite, and the office, forever. And with a heart as big as her vision, she has also sought to change the lives of disenfranchised and under-served in her home state of New Jersey and the surrounding area in real, meaningful ways.
According to AdWeek.com, “It’s no secret that ad tech has been largely male-dominated, but that hasn’t stopped Smith from sweeping fearlessly through with a one-of-a-kind, results-driven business model that marries creativity and technology. Her company’s proprietary software-as-a-service platform, i.Predictus, encompasses multitouch analytics and sales attribution, media mix modeling and data visualization.”
For three straight years, Smith has driven over $1.5 billion in retail sales annually. She is responsible for the management of $200 million of media spend annually (about 10 percent of all DRTV inventory) and is one of only a few women who has successfully raised capital in the tech arena. Marketsmith, Inc. has an average client tenure of 7.5 years compared to the industry average of 2.5.
Such success has led to Smith being named to the New Jersey Tech Council Board of Directors. She was named to the NJBIZ Power 100 list three years in a row, was named one of the most powerful people by New Jersey Business magazine, and was a finalist for 2014’s Ernst and Young Entrepreneur of the Year.
“When I founded Marketsmith, the #MeToo movement had yet to be born. As a gay woman developing new applications in marketing technology, finding acceptance was difficult, to say the least. In order to succeed and break out, I was forced to start my own business,” said Smith.
Her i.Predictus platform offers a predictive marketing analytics tool that includes innovative products such as its marketing mix attribution modeling tool, which predicts future sales with 93 percent accuracy; marketing IT services; advanced digital analytics, and marketing analytics.
“Marketsmith was born and built on the belief that technology and humanity are inextricably linked when it comes to creating successful consumer-centric marketing campaigns,” added Smith.
Marketsmith is regularly recognized for excellence. In 2014, the company was named the Impact Company of the Year by the New Jersey Tech Council and also earned distinction from NJBIZ in 2017 as one of the “Best Places to Work” and one of the “Coolest Offices” in New Jersey.
In addition to building world-class companies, Smith’s unparalleled desire to make a real difference in the world has led to the creation of charitable initiatives that she and her team are passionately committed.
Also Read: Marketsmith Buys Back i.Predictus
One More Smith, a 501(c)3 that is a permanent home and sanctuary for hard to place cats, dogs and other small animals – many with disabilities, has housed thousands since its inception in 2004. Bring Dinner Home, a fund started by Smith, provides nutritious holiday dinners for hundreds of impoverished families of school children at the Camden Street Elementary School in Newark. Smith and her team also provide the families with warm coats, books, and grocery store gift cards. She and her spouse, Amy, have 5 adopted children.
“I believe those of us who have found success owe it to this world to make it a better place. This is my mission; to end hunger for the children in our state and to ensure that the obstacles to learning are removed. Every child deserves to be fed, safe and educated. It is that simple,” concluded Smith.
Recommended Read: Interview with Monica C. Smith, Founder & CEO of Marketsmith Inc.