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Premium Content

Popular Quiz and Premium Content Platform Joins PCH’s Portfolio of Entertainment Destinations

Publishers Clearing House (PCH), a leading digital entertainment and commerce destination for millions of US consumers, today announced the acquisition of Topix, a destination for highly engaging quizzes and slideshows focused on entertainment, celebrities, pop culture, and current events. The combined media scale will nearly double PCH Media as a whole, bringing in high-quality user acquisition capability and premium content. Marketing Technology News: PostcardMania Rapidly Expands Software Development Team to Launch…

Interview with Erwin Bos, Director of Sales, Europe, Tapjoy

"Apps offer so many better and more inventive ways to integrate ads natively into the app experience, as opposed to the tiny display banner ads that run on the mobile web."Tell us about your role at Tapjoy and the team/technology you handle. I am the European Sales Director at Tapjoy, which means I am responsible for building close relationships for the company with brands and agencies and trading desks throughout EMEA. Operating an opt-in, Advertising as a Service model, Tapjoy empowers people to unlock premium content…

Can Publishers And Agencies Survive In A World Led By The Duopoly?

There were some key buzzwords that drove a lot of the chatter in the advertising community in 2017, and none was more buzz-worthy than “the duopoly” -- a word used to describe mass media platforms Google and Facebook. There is a clear reason why the duopoly became a sensational subject in the trades: The duopoly is expected to rake in a combined 63% of US digital ad investment in 2017 -- up over 15% from the previous year. This investment trend isn’t because buyers want to massively consolidate and concentrate spend…