Premium Content

The world's most downloaded creative editing app comes to the web to meet demand from 150M+ creators and professionals, including millions of paying subscribers PicsArt, the world’s largest creative platform, announced that more than two dozen of its most popular editing and AI-based tools are now available for free and subscription on PicsArt.com. Currently available tools include a template editor, background and object remover, video slideshow maker, text editor, and more. Also included is an entire library of…

WarnerMedia, a division of AT&T Inc., has announced the appointment of Priya Dogra as President, WarnerMedia Entertainment Networks, EMEA and APAC. For the time being, Dogra will continue her responsibilities as Executive Vice President, Strategy & Corporate Development for WarnerMedia. With her added responsibilities, Dogra will report to Gerhard Zeiler, Chief Revenue Officer, WarnerMedia & President, WarnerMedia International Networks. She replaces Giorgio Stock who stepped down at the end of June.…

VideoElephant, a global aggregator and distributor of video content, is delighted to announce its partnership with Zoomin to bring additional premium content to its library. Zoomin is one of the world’s hottest online video publishers. The company produces hundreds of high quality videos each month in nine languages, targeted at one of today’s most influential audiences, Generation Z. The VideoElephant library hosts over 2 million videos made available in global markets, across a range of genres and languages. The…

Publishers Clearing House (PCH), a leading digital entertainment and commerce destination for millions of US consumers, today announced the acquisition of Topix, a destination for highly engaging quizzes and slideshows focused on entertainment, celebrities, pop culture, and current events. The combined media scale will nearly double PCH Media as a whole, bringing in high-quality user acquisition capability and premium content. Marketing Technology News: PostcardMania Rapidly Expands Software Development Team to Launch…

"Apps offer so many better and more inventive ways to integrate ads natively into the app experience, as opposed to the tiny display banner ads that run on the mobile web."Tell us about your role at Tapjoy and the team/technology you handle. I am the European Sales Director at Tapjoy, which means I am responsible for building close relationships for the company with brands and agencies and trading desks throughout EMEA. Operating an opt-in, Advertising as a Service model, Tapjoy empowers people to unlock premium content…

There were some key buzzwords that drove a lot of the chatter in the advertising community in 2017, and none was more buzz-worthy than “the duopoly” -- a word used to describe mass media platforms Google and Facebook. There is a clear reason why the duopoly became a sensational subject in the trades: The duopoly is expected to rake in a combined 63% of US digital ad investment in 2017 -- up over 15% from the previous year. This investment trend isn’t because buyers want to massively consolidate and concentrate spend…