Browsing Tag

programmatic ads

TripleLift Crosses $1 Billion Dollar Lifetime Ad Spend Milestone

TripleLift, one of the fastest-growing ad tech companies in the world, announced that it exceeded $1 billion in lifetime advertising spend through its platform, attributing half of the spend to the past 12 month period. As of the milestone, more than 100,000 advertisers are currently buying programmatic ads through TripleLift, which counts direct relationships with more than 20,000 publishers. In addition to the billion-dollar threshold, the company recorded a historic performance period in Q3 2020. As of January 2020,…

Anzu and PubNative Partnership Brings Cross-Platform In-Game Advertising to More Brands

World-leading in-game advertising platform Anzu.io announced a new partnership with PubNative, a mobile publisher platform and programmatic ad exchange which is now part of Verve Group. By becoming a programmatic partner of Anzu, advertisers working with PubNative will be able to display non-intrusive blended in-game display and video ads across all of Anzu's global PC, mobile and console gaming inventory. Anzu is the first-ever programmatic solution that serves blended in-game ads across all gaming platforms, giving…

TechBytes with Michael Badichi, Co-founder and CTO at Anzu.io

Tell us about your journey in Technology. What inspired you to start Anzu.io? I was always fascinated by technology and innovation, and had already begun programming by the age of 9! In my early years, I experimented with working in many areas of computing such as Reverse Engineering, Hacking, Computer Graphics, and Demo-making. Tasks that did not involve creativity and innovation seldom interested me—and this truth remains today! As the years went by, I had the chance to work in a wide range of technological fields and…

Ad Tech Leaders Align on Adoption of Ad Clouds and a Universal Asset Identifier

Extreme Reach, Adstream and Ad-ID Collaborate on Tech White Paper Advertisers and brands are facing an increasing set of challenges when it comes to delivering their video ads across non-linear channels. According to a new paper, the absence of a widely accepted unique identifier for every ad, coupled with outdated workflow processes, is costing the industry millions – in missed opportunities to fulfill programmatic ad requests, delayed campaign starts and hundreds of staff hours wasted on the search for creative assets.…

Ad Blockers: Take a Page from Video Game Advertisers 

The digital ad industry went into a collective meltdown over news that Safari, Apple, and Chrome were making moves to integrate ad-blocking technology. Indeed, ad blocking is already impacting companies throughout the ecosystem, with Criteo most recently forecasting a 9-13% negative impact on its 2018 revenue due to Apple’s changes. To be sure, ad blocking isn’t some new phenomenon. Consumers aren’t thrilled to have ad tech companies track their moves and sell their data to advertisers. Globally, some 615 million devices…