Programmatic buying

The digital marketing landscape is witnessing a paradigm shift with the rise of programmatic advertising. This innovative approach, powered by automation and real-time bidding, is changing the way businesses are targeting their audience.…
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Digital marketing is in fact an umbrella term and there are multiple types of digital marketing? One of the lesser-known but extremely crucial forms of every digital marketing strategy is performance marketing. Herein, you need to pay…
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Significantly Improves Advertiser Performance Viant Technology Inc., a leading advertising technology company, today announced the launch of the latest version of its AI Bid Optimizer, a significant upgrade to the AI-driven bidding…
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More than 30 agencies are now licensing the Tatari technology to add TV buying capabilities to their existing offerings Tatari, a leading platform for buying and measuring advertising across convergent TV, announced that it has…
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As someone who works in the advertising industry, I've had my fair share of experience with artificial intelligence (AI). From my learnings from platforms like ChatGPT, topical research and hours of industry discussions, I’ve come to terms…
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Matt Sattel named SVP of buyer development overseeing US and EMEA; Sandra Fawaz elevated to VP of activation OpenX Technologies, Inc., a leading global omnichannel advertising exchange, announced two organizational changes designed to…
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Brands and Agencies Discuss Growing Role of DOOH in CPG Marketing DPAA, the global trade marketing association driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today the…
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The year 2021 has been phenomenal for Digital Marketing. From adapting to the new normal to churning out fantastic results driven by Artificial Intelligence. A roller coaster ride that has brought in a rapid switch from traditional…
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Becomes the First DSP to Support Beachfront’s Linear TV Inventory Viant Technology Inc., a leading people-based advertising software company, and Beachfront, the convergent TV advertising platform, today announced the integration of…
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Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, shared results of premium video and connected TV (CTV) spend on its platform for Q1 2021, which saw significant increases. Product advancements across…
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Bidmath, the leading programmatic consultancy, launches Display & Video 360 training academy with an aim to increase the adoption of programmatic industry knowledge. DV360 is Google’s unified solution for all programmatic buying and can…
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New partnership enables programmatic activation of super-premium screens at prime locations in the United Kingdom Premium digital out-of-home media owner, Ocean Outdoor UK Limited (Ocean),  announced that it has partnered with Hivestack, a…
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S4M, the Drive-to-Store Platform, announced a global partnership with VIOOH, a leading planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile…
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Advertisers will now have end-to-end visibility into media quality and financial transaction data Integral Ad Science (IAS) today announced Total Visibility, an industry-leading partnership with Amino Payments to offer the first solution…
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Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report for H2 2019, providing transparency into the performance and quality of global digital media. The report found positive changes…
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Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is…
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For digital advertisers, transparency is critical. Marketers are increasingly seeking greater confidence and clarity across a convoluted media supply chain. We’ve seen some of the world’s biggest brands, like P&G and Unilever, lead the…
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I’ve been keeping my ear out for the song of the summer. It’s gotta be a song with that hook, the beat, and becomes an earworm before you know it. Though jamming to Lil Nas X or the Jonas Brothers is not just a summer activity. U.S. adults…
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"The challenge for advertisers is that the audience data they’re collecting is siloed within a given campaign channel. What they learn about a customer on SnapChat they’re not able to incorporate into a programmatic display campaign." Tell…
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"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at a service provider, marketers need expertise in math, statistics, analytics, research, and creativity." Tell us about your role…
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