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Tag: Programmatic buying

Viamedia Scores Three New Ad Sales Deals, Bringing Its Total Reach to 83 Service Providers Across 72 Markets
Customer Experience Management

The Challenges of Programmatic Advertising

MTS Staff Writer -
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Performance Marketing – Top Trends to Expect
Analytics

Performance Marketing – Top Trends to Expect

MTS Staff Writer -
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Viant’s Next Generation AI Bid Optimizer Raises the Bar
AI/ML

Viant’s Next Generation AI Bid Optimizer Raises the Bar

Business Wire -
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Tatari Powers Next Generation of Agencies Entering TV Ad Market
Native & Programmatic Advertising

Tatari Powers Next Generation of Agencies Entering TV Ad Market

Globe Newswire -
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AI isn’t Coming for Your Job, It’s Here to Make our Jobs Easier and Improve Our Business
AI/ML

AI isn’t Coming for Your Job, It’s Here to Make our Jobs Easier and Improve Our Business

Alison Finley -
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OpenX Announces Key Promotions on Commercial Team Focused On Accelerating Global Brand and Agency Partnerships
Customer Experience Management

OpenX Announces Key Promotions on Commercial Team Focused On Accelerating Global Brand and Agency Partnerships

PRNewswire -
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DPAA and Quotient Announce 2nd DOOH CPG Event: June 9, 1pm EST
Customer Experience Management

DPAA and Quotient Announce 2nd DOOH CPG Event: June 9, 1pm EST

Business Wire -
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The Outlook on Growing Trends in Digital Marketing that will Rapidly Grow in 2022
AI/ML

The Outlook on Growing Trends in Digital Marketing that will Rapidly Grow in 2022

Rikki Agarwal -
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Viant Partners With Beachfront to Scale Real-Time Programmatic Buying of Linear and CTV
Native & Programmatic Advertising

Viant Partners With Beachfront to Scale Real-Time Programmatic Buying of Linear and CTV

Business Wire -
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Xandr Platform Spend Soars 75% in Digital Video and 235% in CTV for Q1 2021
Analytics

Xandr Platform Spend Soars 75% in Digital Video and 235% in CTV for Q1 2021

Business Wire -
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Bidmath Launches Google DV360 Platform Training Academy in Thai and Vietnamese
Native & Programmatic Advertising

Bidmath Launches Google DV360 Platform Training Academy in Thai and Vietnamese

MTS Staff Writer -
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Hivestack Expands C-Suite with Appointment of Global Chief Marketing Officer (CMO)
Native & Programmatic Advertising

Ocean Outdoor Enables Programmatic Buying Of Iconic United Kingdom Screens Via Hivestack

prweb -
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S4M and VIOOH Announce Global Partnership to Enable Marketers to Efficiently Activate Advertising on OOH and Mobile
B2B Commerce

S4M and VIOOH Announce Global Partnership to Enable Marketers to Efficiently Activate Advertising on OOH and Mobile

MTS Staff Writer -
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IAS and Amino Payments Partner to Bridge the Transparency Gap in Programmatic
Native & Programmatic Advertising

IAS and Amino Payments Partner to Bridge the Transparency Gap in Programmatic

PRNewswire -
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Programmatic Viewability Rates Are Improving Worldwide, According to IAS Media Quality Report
Brand Safety

Programmatic Viewability Rates Are Improving Worldwide, According to IAS Media Quality Report

PRNewswire -
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$5 Billion by 2020: How OTT, CTV, and Video Formats Build the Future of Advertising
Guest Authors

$5 Billion by 2020: How OTT, CTV, and Video Formats Build the Future of Advertising

Ivan Guzenko -
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How the Industry is Changing the Definition (and Expectations) of Transparency
Guest Authors

How the Industry is Changing the Definition (and Expectations) of Transparency

Charmagne Jacobs -
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Grupo Rede Amazonica Cooperates With Fraunhofer to Roll Out MPEG-H Audio on Their Amazon Sat Broadcast Channel
Guest Authors

Tuning in to Digital Audio Advertising

Ryan Manchee -
2
MarTech Interview with Damon Henry, Founder and CEO, KORTX
Interviews

MarTech Interview with Damon Henry, Founder and CEO, KORTX

Sudipto Ghosh -
1
MarTech Interview with Paul Dolan, CEO, Varick
Interviews

MarTech Interview with Paul Dolan, CEO, Varick

Viraj T -
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