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Programmatic Marketplace

TechBytes with Pauline Wen, Chief Privacy Officer and Corporate Secretary at Lucid

Hi Pauline, please tell us about your role and the team/technology at Lucid. I wear a few hats at Lucid - as General Counsel, I am responsible for all legal matters, which on any given day can include almost anything, such as commercial contracts, employment matters, privacy, intellectual property and compliance matters. As Chief Privacy Officer, working closely with IT, Product, People and other teams, I work on data privacy which could involve personal information/data about employees, survey respondents, and partners…

AdColony Receives TAG Certified Against Fraud Recertification for Third Year Running

Trustworthy Accountability Group (TAG) certifies mobile advertising marketplace for the third year in a row AdColony, the in-app marketplace for brands, announced that the Trustworthy Accountability Group (TAG) has awarded it the Certified Against Fraud certification for 2020, its third consecutive certification. The certification reaffirms AdColony’s continued efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. Marketing Technology News: Zix Corporation…

Triton Digital Integrates Centro’s Basis Platform with the a2x Programmatic Marketplace

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced an integration between Centro’s Basis platform with Triton Digital’s programmatic audio marketplace, a2x®. Centro, a global provider of advertising technology, operates Basis, a comprehensive and automated digital media platform. The integration bolsters Basis capabilities for executing global, targeted, non-skippable, and brand-safe audio ad buys through both open marketplace and private marketplace deals. The a2x…

ironSource Expands Programmatic Marketplace, Adding Mobile Interactive Video Inventory and Moat Integration

Along with Programmatic Access to Premium In-App Video Inventory, Buyers Can Now Leverage In-App Interactive Ads; Initial Data Shows ironSource Inventory is 96% Viewable Mobile monetization and marketing company ironSource announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle’s Moat, a leading analytics and measurement company. Reaching 1.5B unique consumers a month, ironSource’s…