Publicis

Wexler brings 30 years of experience across the intersection of digital strategy, technology and creative to Brillio Brillio, a leading digital technology consulting and solutions company, announced that Alan M. Wexler has been appointed to the company’s Board of Directors. In this role, Wexler will contribute to Brillio’s ongoing efforts to build global scale as it seeks to establish itself as one of the leading digital service providers in the world. Marketing Technology News: BlueConic Expands Customer Lifecycle…

Seifer brings a fresh perspective to the GlobalWebIndex executive team to help drive the next phase of regional growth GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, announces the appointment of Carrie Seifer as General Manager of the US region. Seifer will be responsible for continuing GlobalWebIndex’s US growth trajectory by leading business strategy, customer success, team performance and thought leadership priorities. Seifer brings a strong background in high-growth…

Could you tell us about your role and the team/technology you handle at Teads? I currently oversee several teams at Teads including our strategic sales and agency partnership teams, as well as our creative studio and global marketing teams. The benefit of having all of these groups aligned under the commercial umbrella is that it ensures that our messaging and go-to-market strategy are aligned throughout, from the way we are communicating with the market more broadly, to how we structure and support global partnerships…

How data automation has helped transform the way digital publishers and agencies do business Most CFOs of digital publishing houses have to deal with certain headaches that are now just a part of running a modern media company. Collecting long outstanding AR, a seemingly endless back and forth with buyers, getting accurate reporting and prolonged billing periods are all part of the job description these days. These headaches are real problems that translate into a loss of time, resources and revenue and have a…

With the acquisition of Epsilon, Publicis Groupe is completing its transformation to become the industry leader in delivering personalized experiences at scale Publicis Groupe (Paris:PUB) (Euronext Paris: FR0000130577, CAC 40) announced the completion of the acquisition of data-driven marketing company, Epsilon, from Alliance Data Systems Corporation, at a net value of 3.95 billion dollars after tax step- up, implying an 8.2 times Adjusted EBITDA multiple. Based on pro-forma 2018 numbers, the transaction is 12.5%…

linkfluence Also Receives $21 Million Series D Funding to Expand Their Realm in American Markets Circa.2006 till date, linkfluence’s surge has been noticeable. They were a startup back then funded by Orkos Capital, Kreaxi Ventures, Sigma Gestion, Hera Capital and BNP Paribas Développement. Today, they are one of the global leaders in the Social Listening sphere, operating in 30 countries with more than 200 employees. They have worked with notable clients like: Danone Publicis LVMH Dyson Pernod Ricard…

"Moving from a transactional to a relational approach to marketing is having a profound effect on marketing programs." Tell us about your role and how you got here. What inspired you to be part of a data-driven marketing agency?  I feel as though all of my previous roles have provided the perfect skills and experience for my role as CEO of Ansira. I spent 16 years at Hewlett-Packard Company during its glory days. The experience I received at HP was truly invaluable. Sixteen years may seem like a long time, but I wasn’t…