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PX

PX Launches Lead to Call Tracking, Advanced Benchmarking Solution for Call Center Performance

Provides marketers with real response time and precise measurement of speed-to-lead PX, the leading platform for customer acquisition, announced the introduction of Lead to Call Tracking, the first true measure of Speed-to-Lead and its impact on lead conversion. Lead to Call Tracking from PX enables a marketer to measure the actual time of response from the instant a consumer submits a form and the time it takes their call center to begin outreach. It also enables them to benchmark this data both internally and against…

MarTech Interview with Frans van Hulle, CEO and Co-Founder at PX

"I believe that to be disruptive, you need to be able to elevate yourself about the situation; it’s very hard to be disruptive when you are intensively involved in the day-to-day." Hi Frans, please tell us how you prepare yourself for the disruptive world of technology? Disruption starts with a very good understanding of the specific industry and its pain points. Part of how I and the company prepared for our current disruptive role in the customer acquisition space is 10 years of hard labor through which we obtained a…

PX Launches Enhanced Feature Set for Publisher Monetization

API Version 2.0 Streamlines Integration; New Features Drive Optimization and Scale PX, the leading platform for customer acquisition, announced significant platform updates and a new application program interface, PX API Version 2.0, to drive efficiency for publishers. The updated API is one of a series of enhancements that enable more publishers to quickly and easily connect to the over 2,000 lead buying campaigns running on the PX platform. The PX Open Exchange currently offers marketers high-quality leads from more…

PX Launches First Objective Quality Score for Lead Buyers to Assess and Optimize Sources

Leading Marketplace for Customer Acquisition Delivers New Machine-Learning-Based Tool for Buyers and Sellers PX, the leading marketing technology platform to automate and manage customer acquisition, announced the launch of Source Quality Scoring, an advanced engine that provides the first objective quality score on sources for lead buyers to assess and optimize where to find new customers. The feature is now available to all marketers buying leads through PX. Source Quality Scoring is an expansion of PX’s lead scoring…

PX Launches Private Marketplaces to Support Direct Advertiser to Publisher Engagement

Leading marketplace for customer acquisition enhances offering to facilitate direct publisher to buyer transactions PX, the leading marketing technology platform to automate and manage customer acquisition, announced that it has launched PX Private Marketplaces, a market program for third-party publishers and lead buyers to engage in direct, one-to-one transactions with optimized pricing and consistent end-to-end performance measurement.  Under the new offering, any lead buyer with relationships to publishers outside of…

PX Sales Data Integration Tool Completes End-to-End Analytics for Customer Acquisition Marketers

Internal Sales Data Analysis Offers Complete Visibility into the Funnel to Enhance Campaign Optimization PX the leading marketing technology platform to automate and manage customer acquisition, announced that customers now have the ability to integrate their internal sales data into the PX platform to provide marketers with a complete 360o view of their customer acquisition campaigns and sales funnel. “Successful customer acquisition programs are heavily dependent on two things – transparency into where leads are coming…

In a Performance-Driven Economy, Customer Acquisition Takes Center Stage

It’s getting harder and harder to relate to John Wanamaker’s famed quote regarding the ROI of advertising. For more than 100 years, marketers enthusiastically nodded along to the notion of, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” But these days, the notion of blind investment in customer acquisition initiatives has become a foreign concept to most. Today’s marketers, particularly on the media-buying side, have access to powerful tools that have shed greater light on the…

PX Open Marketplace Surpasses 500 Publishers in its Exchange

Leading Technology Provider for Customer Acquisition Marketers Continues Expansion of Fully Transparent and Open Marketplace PX, the leading marketing technology platform to automate and manage customer acquisition, announced that its open publisher exchange has reached a milestone with over 500 sources now actively offering leads and calls to buyers. Additionally, new data from the 2019 PX-Leadscon State of the Industry Survey found that lead buyers who manage more than 10 sources double their likelihood to hit their ROI…

MarTech Interview with Frans van Hulle, CEO and Co-Founder, PX

"We are at an inflection point where technology can rapidly advance the industry and create a more level playing field between buyers and sellers." Tell us about your role and journey into customer acquisition. What made you start PX? We started as a lead generation company with our own and operated websites in several verticals, but we knew we could offer the industry more. From day one, we always had a focus on technology, and in our minds, it was the path to solve some of the biggest challenges in the industry…

End-To-End Visibility into Lead Generation Campaigns Drives 2-3 Times Greater Success in Hitting ROI for Marketers

PX-LeadsCon State of the Industry Survey Finds 82% of Lead Generation Buyers Are Not Hitting ROI Goals, but Adoption of Technology Can Drive Enhanced Performance  PX, the leading marketing technology platform to automate and manage customer acquisition, announced findings from its State of the Industry Survey conducted in conjunction with LeadsCon. This comprehensive report of buyers, sellers and technology providers shows that while the industry has improved somewhat over the past two years, there is still a long way to…

PX Launches Four New Features For Industry’s First Transparent Customer Acquisition Platform

PX, the leading marketing technology platform to automate and manage customer acquisition, announced the launch of a comprehensive suite of new features to the company’s open marketplace. With these enhancements, marketers will gain greater financial control over their customer acquisition campaigns and benefit from a new level of transparency that is lacking throughout the industry. “When we introduced our open marketplace in the fall, clients were thrilled at the newfound level of transparency into their leads and calls…