Browsing Tag

Relationship Management

Emerson Group Selects Astute Customer Experience Software for More Efficient, Enterprise-Level Relationship Management

Astute announced that The Emerson Group has selected the Astute enterprise software suite as its customer experience management (CXM) platform to support its internal customer services group. As a retail partner of choice for many over-the-counter health and beauty companies, The Emerson Group helps brands connect with consumers in the marketplace. The Emerson Group provides sales, marketing, and support for many of its portfolio of brands, including contact center infrastructure to support pre-sales and post-sales for…

TechBytes with Therese Little, Senior Sales Director at Traackr

June saw campaigns focused on Pride in every industry from beauty and fashion to enterprise technology - some landed with the LGBTQIA+ community, some didn’t. Why are brands so interested in creating Pride-specific campaigns? It’s typical (and now even expected) to see brands release special edition rainbow products in “celebration” of Pride. The benefit for brands having Pride campaigns, beyond the obvious boost to their bottom line, is the ability to build new relationships, and create a company that is relatable,…

Interview with Shubham Goel, Co-Founder, Affinity

"CRMs should be able to go from being systems of record to actual prescriptive platforms where they’re helping the sales rep throughout their days on which deals to reach out to, where the ball is being dropped."Tell us about your journey into technology. What made you co-start Affinity? My co-founder and I were studying at Stanford and spent a summer at an incubator when we discovered the problems that made us start the company. It was fairly serendipitous: we were just looking to better understand what people across…