research

Netskope Cloud and Threat Report finds cybercriminals growing in sophistication, leveraging various social engineering techniques and Trojan families to target victims more effectively Netskope, the leader in Security Service Edge (SSE)…
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Research Also Finds 44% of Those Ages 18-29 Are Influencers or Aspire to Become One IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, released its latest…
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New research from #paid shows growing impact of Creators on purchasing choices ahead of International Creator Day New research from #paid, a creator marketing platform that connects brands with content creators, indicates that…
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CloudQuant, a leading provider of alternative data, research, and technology has collaborated with Prosper Insights & Analytics to develop superior research insights, signal dashboards, and predictive analytics analyzing their Consumer…
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Sara Luckow, Sr. Director, Strategic Marketing & Research at Channel Factory shares a few tips on ad and adtech best practices in this quick catch-up: ________ Welcome to this MarTech Series chat Sara, tell us more about yourself…
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49% of employed Americans say they work at least one hour a day while on vacation, 24% work at least three hours a day Only about a quarter (27%) of U.S. employees used all their allotted paid vacation time last year, according…
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This year’s BFCM (Black Friday-Cyber Monday) was the first in nearly 10 years when the industry experienced a decrease in sales. At least, that’s since Adobe began tracking BFCM sales, and this year saw a 1.4% decrease in Cyber Monday…
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97% of respondents have moved at least part of their digital marketing in-house 49% of the marketers are working remotely full time 67% of brands have increased their digital marketing initiatives The main…
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The Customer Experience Professionals Association (CXPA) has announced an ambitious 2022 plan of work, supported by more than two hundred volunteers across the globe. Founded just eleven years ago, CXPA now has members in over sixty…
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Axiomtek – a world-renowned leader relentlessly devoted in the research, development and manufacture of series of innovative and reliable industrial computer products of high efficiency – is pleased to introduce the DSP511, a 4K Ultra HD…
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Wishpond's marketing platform wins numerous industry awards as an outstanding software product by leading technology research firm Gartner Digital Markets. Wishpond Technologies Ltd. (the "Company" or "Wishpond"), a provider of marketing…
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Machines also 10X faster at detecting fake faces, important to curb online ID fraud Humans have far greater difficulty identifying images of biometric spoofing attacks compared to computers performing the same task, according to…
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59% of consumers hold social platforms responsible for ads next to unsafe content Integral Ad Science, a global leader in digital media quality, released new research showing that consumers have become even more aware of ads on social…
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The addition of Invoke's real-time online research platform enables MarketCast to grow its entertainment research and content testing for streaming and broadcast series MarketCast announced the acquisition of Invoke, a research and content…
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There’s a lot for B2B marketers to pick up from based on the recent rebrand by M&Ms! Recent trends and research have often pointed towards how consumers and end users across various categories are now leaning towards establishing buying…
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As the climate change alarm bells get louder, technology and digitalisation will come to our aid in 2022, predicts Telenor Research in its latest Tech Trends report. Green clouds, a battle for optimisation, and climate enlightenment through…
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Eighty-two percent of respondents feel welcome in the open source community, while barriers to participation include time, personal background, and some exclusionary behaviors The Linux Foundation, the nonprofit organization enabling mass…
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Brands Will Have Access to 25 Years of Key Loyalty Indicators (KLIs) That Are Predictive of Consumer Behavior and Economic Outcomes Brand Keys, the global leader in brand loyalty and emotional customer engagement research announced the…
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Email hosting services market will have Alphabet Inc., Amazon.com Inc., and Fasthosts Internet Ltd. as major participants during the forecast period The email hosting services market is fragmented. Vendors are deploying growth strategies…
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Palmer to lead all product management and development as MarketCast's first Chief Product Officer MarketCast announced the appointment of Carmen Palmer to its senior leadership team as its first Chief Product Officer. In this new role…
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