research

100% of surveyed security and IT leaders confirmed that their organizations experienced a security compromise in the last year SailPoint Technologies Holdings, Inc the leader in enterprise identity security, today released the findings…
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COVID-19 pandemic has shifted the priorities of consumers as well as businesses, but their priorities are not the same. Experian’s Global Insights Report says that consumers are engaging with businesses online more than ever before. The…
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CTV is for Everyone: An In-Depth Look at US CTV Viewership in 2020 report uncovers CTV audience insights, viewing behavior, access points, and sentiment toward advertisements SpotX, the leading global video advertising platform,…
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Verint Intelligent Virtual Assistant Also Receives Highest Satisfaction Ratings for Product and Natural Language Understanding Verint Systems Inc., The Customer Engagement Company, announced it received highly satisfied scores from…
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Millions of sensitive data records lost could cost top-earning tech companies an average of $174 million per day, research shows.  A new report reveals the reputational and financial impact of severe and catastrophic data…
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If you’re reading this, you have most likely made the smart decision to implement a Customer Data Platform (CDP) for your business. You already know that a CDP will lead to better customer insights and experiences, as well as improved…
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Yonder introduces AI-powered Yonder Narrative to help brands navigate these influential subcultures, or “factions,” and the shifting mechanics of today’s internet The internet doesn’t work like it used to. There are now special interest…
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A study conducted by an independent research firm confirms that Impact’s Partnership Automation software brings growth, efficiency, cost-savings and an increased ROI Impact, the global leader in Partnership Automation, released a…
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We’re happy to announce the Sprinklr Fall 2019 Release, with over 400 new features across the five products that make up Sprinklr’s Unified Front Office: Modern Marketing, Modern Advertising, Modern Research, Modern Care, and Modern…
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Successful reinvention of the business requires taking an outside-in approach that aligns to customer needs and expectations Majesco, a global leader of cloud insurance software solutions for insurance business transformation, announced…
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More people than ever are cutting the cord—53 million to be exact—with another 16.8 million considering it over the next three months, according to new research from Resonate’s customer intelligence platform. These consumers are using…
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Do you believe in any miracles? Well, in the world of business the term does not exist at all. At every stage, you need to prove your value. Having a bullet-proof business plan can definitely help you out in making your venture last for the…
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New Research Proves Correlation Between Events and ROI for Enterprise Companies; Finds Rapid Revenue Growth Is Fueled by Event Marketing One of the world’s oldest marketing channels—events—was erroneously labeled as unquantifiable and…
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The Ownership of Web Forms Within Websites Remains a Well-Acknowledged, yet Unsolved Issue Within Most Organizations, Finds a New Report on Email Marketing Intelligent personalization rules the roost in marketing automation campaigns,…
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Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q2 2018 Digital Advertising Benchmark Report. As search spend continues to grow…
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Do tech issues prevent you from using your computer or mobile device and frustrate you? Unless you are a tech expert, the answer is probably yes. So many things can go so wrong with your technology that you question fixing it at all. "Many…
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2018 CIO Tech Poll: Economic Outlook Research Provides Insight into the Business Factors Impacting Tech Spending and Growth IDG’s CIO — the executive-level tech media brand providing insight into business technology leadership—released the…
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By 2022, Salesforce Partner Ecosystem Will Gain $5.18 For Every Dollar Salesforce Earns Salesforce, the global leader in CRM, announced new research from IDC, commissioned by Salesforce, detailing how Salesforce and its ecosystem of…
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