Browsing Tag

Richard Jones

MarTech Interview with Richard Jones, CMO, Cheetah Digital

"Customers don’t want brands snooping on them and inferring what they like. Brands must adapt to a new, non-invasive way of reaching consumers." Journey into Tech  Hi Richard, tell us about your role and journey into technology. What inspired you to take up the role at Cheetah Digital? Before Cheetah Digital, I started my career in Sales. Over time, success in Sales led me to other avenues of business including Marketing and Strategy. Learning from these experiences gave me the background and knowledge I needed to…

The Future of Premium Programmatic: Scaling Zero-Party Data

Programmatic Advertising is in a perpetual state of flux. Exciting new channels, buying methods, and success metrics are contrasted with transparency issues, mistrust, and ever-decreasing engagement rates. Although time has been called on the industry more times than there’s been Fast & Furious sequels, budgets and demand generally increase year-on-year, and marketers continue to lavish budgets on clicks, impressions and all manner of vanity metrics. Spamming consumers with ads for products they’ve already bought…

Cheetah Digital Appoints Richard Jones as its First Chief Marketing Officer

Former Wayin CEO and visionary B2B marketer to drive company growth through focus on value exchange marketing Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces the appointment of Richard Jones as Chief Marketing Officer. The former CEO of Wayin and Engage Sciences will lead Cheetah Digital’s global marketing efforts of the recently announced Customer Engagement Suite and helping brands make every customer interaction a moment of value. “Cheetah Digital exists to…

Cheetah Digital Announces Acquisition of Wayin

Marketers are able to collect zero- and first-party customer data to drive personalized, real-time experiences across all channels, with speed, scale, and cost efficiencies Cheetah Digital, the world’s leading independent, enterprise cross-channel marketing software company, announced today it has acquired Wayin, a global leader in zero-party data collection and activation. The acquisition strengthens Cheetah Digital’s ability to help marketers collect zero- and first-party data and preference insights to drive…

Wayin Partners With Adobe To Collect Zero-Party Data Through Interactive Experiences

Wayin Becomes Business Tier Partner in Adobe Exchange Partner Program to Enable Non-Technical Marketers to Quickly Create Interactive Marketing Experiences That Collect Zero-Party Data and Drive Personalized Engagement Wayin, the Zero-Party Data Platform, announced that it has become a Business Tier partner in the Adobe Exchange Partner Program. The modern marketer has to find the balance between consumer demand for increased privacy and tightened data controls, and an expectation for better personalization,…