Cheetah Digital Appoints Richard Jones as its First Chief Marketing Officer

Former Wayin CEO and visionary B2B marketer to drive company growth through focus on value exchange marketing

Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces the appointment of Richard Jones as Chief Marketing Officer. The former CEO of Wayin and Engage Sciences will lead Cheetah Digital’s global marketing efforts of the recently announced Customer Engagement Suite and helping brands make every customer interaction a moment of value.

“Cheetah Digital exists to provide marketers the tools and services they need to successfully meet their customers at specific points of engagement throughout their lifecycle,” said Sameer Kazi, CEO, Cheetah Digital. “While our products play a vital role in achieving this, we also recognize the need for passionate, driven leaders to help understand the challenges marketers face. I am confident Richard’s experience and understanding of our product-market fit will help take our leading solutions to the next level in the market, and that he will be a strong addition to the Cheetah Digital executive team as we execute our strategic growth plans.”

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With more than 20 years of marketing, sales and strategy experience, Jones was previously the CEO of Wayin, a global leader in zero-party data collection and activation. There, he helped many of the world’s leading brands such as Daily Mail Group, NHL, Bauer Media, Vodafone,, Reckitt Benckiser, Air New Zealand, and Manchester City FC create zero-party data strategies. In July 2019, Wayin was acquired by Cheetah Digital and rebranded as Cheetah Experiences. Preceding his time at Wayin, Jones co-founded EngageSciences, which merged with Wayin in May 2016. Jones also led regional sales for the EMEA team at Eloqua.

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“We’re in a new, uncharted era of marketing. With growing privacy regulations and consumers’ oversaturation with marketing messages, brands are looking to cut through the noise and establish more honest, direct and mutually valuable relationships with consumers. However, to do so with authenticity, relevance and accuracy, requires new capabilities,” said Jones. “Cheetah Digital is uniquely positioned to help brands provide a value exchange with consumers through the lifecycle in return for consumer attention, engagement and loyalty. It’s why I was excited to join Cheetah Digital as part of the Wayin acquisition, and continue this mission in my new role.”

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