Browsing Tag

Sales Development

How to Motivate and Inspire your SDRs in 2021 and Beyond

Earlier this year I was scheduled to speak at SaaStr with two of the most dynamic SDR leaders in Silicon Valley, Lauren Wadsworth (Segment) and Alex Griffin (Reflektive), as part of a panel on “How to Motivate and Inspire your SDRs.” Unfortunately, the conference was canceled due to COVID-19, but the topic is one that continues to feel even more relevant now as we navigate our new remote reality. As you think about improving your SDR program in 2021, there are three areas of focus for improved performance, engagement, and…

How Marketers Can Leverage Direct Mail to Hit Goals During the Pandemic

COVID-19 threw a wrench in many marketers’ plans, especially when it comes to lead generation. Though events are postponed (or moved to a virtual format), marketing teams are still expected to generate qualified leads. For most demand gen teams, fewer events = fewer leads. So naturally, marketers are turning up the volume on digital tactics. Unfortunately, it’s resulting in a lot of digital clutter. Prospects are now inundated with digital touchpoints at every interaction. How can marketers break through the noise during the…

ringDNA Launches Guided Selling to Remove the Guesswork from Sales in the Remote Economy

Guided Selling uses AI to recommend next best actions for sales reps - including whom to contact, when and how to contact them, and what to say - transforming every rep into a top performer As all sales teams have migrated to a remote sales model, reps are now grappling with a host of new challenges while lacking the face-to-face training from managers and peers that once helped them succeed. To meet the needs of a changing sales workforce, ringDNA, the provider of award-winning sales enablement solutions, launched Guided…

3 Considerations for Marketers as AI Becomes a Reality

With the recent spin-out and rebrand of IBM’s Watson Marketing platform to Acoustic, many marketers are reflecting on their current and future approaches to Artificial Intelligence. Acoustic’s messaging will likely resonate with marketers as many have been burned by a growing tech stack and are looking to regain focus. As marketers explore what AI can do to help them increase revenue, the research we’ve conducted at TOPO highlights three key considerations to have top of mind. Centralized data is now a necessity All…

Interview with Ilan Kasan, CEO and Co-Founder, Exceed.ai

"Successful reps will soon work alongside an AI-powered bot that helps them make better decisions while focusing on the high-value opportunities."Tell us about your role at Exceed.ai and how you got here. What galvanized you to co-start an AI-driven technology company for marketing and sales? While I am the CEO at Exceed.ai, Yaron Ismah-Moshe, my co-founder, and I run the company. All major decisions are taken jointly. I am responsible for marketing and sales and Yaron is responsible for the product and R&D. We both…