Wishpond Provides Corporate Update on the Completed Integration of its Viral Loops Acquisition and Resulting Growth
Viral Loops is experiencing revenue growth due to expanding its sales capacity and from cross-selling and bundling opportunities with new and existing Wishpond customers.
Wishpond also announces the grant of incentive stock options, restricted stock units and performance share units under the Company’s Omnibus Equity Incentive Plan.
Wishpond Technologies Ltd., a provider of marketing-focused online business solutions, is pleased to announce it has completed the integration of its recently acquired subsidiary, Viral Loops Technologies Inc. (“Viral Loops“), resulting in improving growth in the combined businesses due to greater cross selling and bundling opportunities with larger deal sizes. Viral Loops is witnessing increasing revenue and customer growth since being acquired by Wishpond in April 2022.
Ali Tajskandar, Chairman and CEO of Wishpond commented, “Integrating Viral Loops with Wishpond has been an incredibly exciting opportunity for us. Our ability to offer Viral Loops to our clients has been extremely valuable, as the platform offers a perfect synergy with Wishpond’s existing solutions. We can’t wait for more of our clients to start tapping into Viral Loops’ potential to grow their businesses. We expect that incorporating Viral Loops products into Wishpond’s already-proven sales strategy will allow us to maintain strong growth from the platform. Wishpond is well positioned to accelerate its future growth with the help of Viral Loops.”
Viral Loops is a referral marketing software platform that helps companies acquire new customers and increase sales through the power of word-of-mouth and referral marketing. Viral Loops now helps more than 800 customers unlock their viral growth through powerful referral marketing solutions. It allows businesses to design, create and manage referral programs that reinforce customer loyalty, attract new customers and decrease customer acquisition costs. Viral Loops provides its customers with customizable templates for referral marketing campaigns where customers can refer various products within their network in exchange for rewards.
Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze
Wishpond now offers Viral Loops products to Wishpond’s customers, allowing Viral Loops to reach a larger customer base while increasing the value of Wishpond’s bundled packages and the Company’s Average Revenue Per User (ARPU). Wishpond’s customers benefit from having access to a wider range of solutions to grow their online business.
The completed integration of Viral Loops with the Wishpond platform allows contacts and data to be synchronized between Viral Loops and Wishpond, enabling Wishpond customers to grow their business with referrals and Viral Loops customers to use Wishpond’s platform for their marketing activities. Hence, Viral Loops is able to offer sales packages that include Wishpond’s products, providing a variety of online marketing solutions previously unavailable to Viral Loops’ customers.
“Viral Loops has traditionally relied on inbound traffic to acquire new customers, but we’ve now been able to combine our strong organic inbound marketing channel with Wishpond’s outbound sales engine to boost revenue growth“, commented Dimitris Tzortzis, General Manager of Viral Loops. “Viral Loops is fortunate that it is able to tap into the sales processes and bench strength of Wishpond, adopting its proven sales practices for lead prospecting, sales development and sales pipeline management“.
Viral Loops has completed additional new integrations and enhancements that have further contributed to its revenue growth. For example, Viral Loops released a new integration with the Adobe Marketo Engage email marketing automation platform. This allows Viral Loops to be seamlessly integrated in the marketing stack of customers who are using Adobe Marketo Engage and want to grow their subscriber base with referrals.
Viral Loops is also leveraging Wishpond’s shared account management services that allow Wishpond to provide Viral Loops with an enhanced sales team and services which will provide more growth opportunities for small businesses. Viral Loops has also optimized its pricing plans, introduced new packages and optimized website sign up processes to increase inbound conversion rates.
Viral Loops’ proprietary technology tracks and manages the effectiveness and results of the referral program and enables customers to manage the distribution of the rewards and discounts arising from the campaign. Most recently, a financial services company successfully launched its new fintech mobile app in the US market by using Viral Loops, achieving 30% growth through referrals from early adopters.
Marketing Technology News: Finding the Communication Sweet Spot
- An aggregate of 200,000 RSUs were granted to certain directors and officers of the Company, with the balance 275,000 RSUs granted to employees and contractors of the Company. The RSUs vest over two years, with 50% of the RSUs vesting on the first anniversary of the Grant Date and the remaining RSUs vesting in four equal installments over the next four quarters.
- An aggregate of 1,150,000 PSUs were granted to certain officers of the Company. The PSUs vest on the one-year anniversary of the Grant Date based on the achievement of certain specific performance metrics approved by the board of directors of the Company (the “Board“).
- An aggregate of 75,000 Options were granted to Angad Capital Inc., a provider of corporate strategy, capital markets advisory and investor relations services to Wishpond, to purchase an aggregate of 75,000 common shares in the capital of the Company at an exercise price of $0.70 per share. The Options are granted pursuant to the Plan and will vest quarterly over twelve months in accordance with the provisions therein and the policies of the TSX Venture Exchange.