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Sentiment Analysis

Build a Framework for Journey Measurement

Most companies now know that customer experience is the main driver of business performance, so modern brands are putting their customers at the heart of everything they do. CX has become the main battleground for competition, and organizations aren’t keeping the purse strings tight when it comes to experience spending — IDC reports that this year, worldwide spending on CX technologies will reach a whopping $508 billion. That upward trajectory isn’t likely to abate any time soon, either. IDC expects CX tech spending to…

Vendasta Introduces Sentiment Analysis to Review Management Product

Artificial intelligence tool demystifies customer review trends online Vendasta partners now have the ability to better understand customer experiences through Reputation Management’s new sentiment analysis functionality. The natural language processing technique uses AI to identify and extract critical words and phrases from customer reviews. The result is a collective understanding of whether a business is succeeding or failing. Businesses can use the information to uncover trends, understand how customers in certain…

ListenFirst Launches Next Generation Social Listening and Sentiment Analysis

Award winning social analytics solution redefines social listening with advanced capabilities that marry earned sentiment with organic and paid performance ListenFirst, the most comprehensive social media analytics solution for the enterprise, announced the launch of a first to market social listening and sentiment analysis solution. ListenFirst combines advanced owned social analytics with cutting edge social listening capabilities, providing a seamless integration of both services into a comprehensive social analytics…

5 Use Cases for Natural Language Processing (NLP) Techniques in Marketing Analytics

In the analytics world, there are a wide range of tools and KPIs to choose from in order to measure your Marketing data. One growing use case is Natural Language Processing (NLP), the act of getting a computer to interpret and analyze data involving human language. NLP is often used to gain a qualitative understanding of the “why” and “what” of a situation, and enables users to make more insightful decisions. In Marketing Analytics, NLP can be used to understand your audience's intentions so that you can create smarter, more…

Improving Contact Centre CX: Eight Predictions for 2019

Contact centres are going through their biggest changes in decades. Instead of calling a company for support with every issue, customers can now turn to chatbots, mobile apps, social media, and a variety of other channels. Better connected than ever, delivering the outstanding service these customers expect requires the right mix of tech, talent, and investment. To help you prepare, here are eight predictions based on customer experience (CX) that will be critical to contact centre success in 2019 and beyond. Chatbots Could…

Marketing Technology Primer on “What is Sentiment Analysis”

This is Part One of the Marketing Technology primer on “Sentiment Analysis” and features the top definitions from the industry A lot has changed in the way brands market their products to their customers. However, the biggest challenge continues to haunt every marketer even in the New Year — Do I know the exact emotion or sentiment of my buyers’ group? To answer that, marketing teams are hugely focused at relying on the current crop of Marketing Technologies for Sentiment Analysis. A Quick Overview of Sentiment Analysis…

Fighting Fake News Content with AI, Sentiment Analysis Tech and Machine Learning

To Fight Fakes News and Fake Reviews, Marketers Should Aim to Provide the Best Experience Possible that Helps Drive Customer Loyalty, and Prompts Customers to Generate Even More Reviews Customers and marketers are riddled with a common challenge -- how to identify fake news and fake reviews online. According to a recent article by MIT Technology Review, MIT Media Lab researchers found out that fake news about all kinds of topics spread faster than those that are accurate. Especially, false political news! Recently, BBC…

Blue Prism to Collaborate with Microsoft to Strategically Provide Access to AI Technology

Collaboration Gives Blue Prism Customers Access to the Microsoft AI Platform, Microsoft Azure Machine Learning and Analytics Capabilities Running on Azure Blue Prism, a leading Robotic Process Automation (RPA) provider, announced that it has been selected to provide access to Microsoft's cutting-edge AI technologies, expertise, advice and support as the company incorporates Microsoft AI into its Digital Workforce. As part of this ongoing collaboration, Blue Prism is now the only RPA vendor to achieve both Microsoft…

Marchex Institute Study Reveals Conversation Trends Across America 

Marchex Provides AI-Powered Speech Analytics Technology Not Only Automates Tasks like Call Transcription But Allows Businesses to Do a More Complex Sentiment Analysis of Inbound Phone Calls Marchex, a leading provider of call analytics that drives, measures, and converts the callers into customers, has released findings from a new speech pattern study based on more than 6.8 million calls placed by consumers to businesses across the United States. Marchex Institute insights reveal how conversation patterns vary and empower…

How to Evoke ‘Analog’ Emotions Using Digital Technology

Like most things these days, marketing is both an art and a science. With the rise of modern technology, though, one could easily be fooled into thinking it was merely the latter. AI, advanced data analytics, programmatic marketplaces and other emerging digital technologies have taken over as marketers have searched for better ways to understand and target their customers. But this “science” alone only gets us so far. In marketing, emotion plays a fundamental role. In fact, research suggests that effective marketing can…

Skorr, an AI-Based App, Unveiled for Social Media Marketers and Influencers

Skorr Empowers iPhone and Android Users with Fact-Based Insights into Their Social Media Influence and Overall Effectiveness Today, we witnessed the launch of the Skorr app on Apple iOS Store and Google Play. In an era of social media turbulence, Skorr, empowers individuals to take control of their social media presence. The Skorr app measures, monitors and verifies social media behavior to help individuals safely navigate social media channels and increase their influence and effectiveness. Developed to the highest…

TechBytes with Flint Barrow, Chief Technology Officer, Qutee

Flint Barrow Chief Technology Officer, Qutee Qutee is branded as an intelligent discussion-platform bringing data democracy to digital communities. Though similar to Reddit, Qutee offers data analytics that can be trusted by marketers to drive their social media and influencer marketing campaigns. To better understand the core tenets of Qutee’s content management and how publishers could benefit from the marketing technologies, we spoke to the Chief Technology Officer, Flint Barrow. Tell us about your role…