Browsing Tag

SSAI

DoubleVerify Uncovers ‘SneakyTerra’ — the First SSAI Fraud Scheme to Hijack Real CTV Device Sessions

Video Filtering, a DV-exclusive layer of protection, helped expose the scheme that stood to cost unprotected advertisers more than $5 million per month DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics has uncovered the first server-side ad insertion (SSAI) scheme known to hijack real CTV device sessions. At its peak, the highly sophisticated scheme spoofed over 2 million devices each day and could have cost unprotected advertisers more than $5 million per month, based on…

Pixalate Earns MRC Accreditation for Multiple Connected TV/OTT, SSAI Measurement Metrics

Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced it has earned accreditations for multiple metrics from the Media Rating Council (MRC) across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics. Pixalate considers server-side-ad-insertion to be one of the largest risk factors to OTT/CTV advertising, threatening millions in ad spend each year. Pixalate's accreditation for SSAI measurement metrics spans desktop, mobile…

Should You Trust SSAI in CTV Advertising?

If you are a savvy marketer (or on your path to becoming one), you’ve probably heard about CTV advertising. Some are excited about it and say this is what you should be putting your money into. Others, however, take CTV ads with the grain of salt. At Fiksu we believe that CTV has enormous potential but at the same time it has technology vulnerabilities that open the door to fraudsters. In this article, we’re going to examine the strengths and weaknesses of SSAI, the most popular technology for serving ads on CTV. SSAI…

SpotX Crowned Winner of 2019 Adweek Readers’ Choice: Best-in-Class Video Supply-Side Platform

Inaugural Best of Tech Awards Highlight Top Tech Providers as Chosen by Readers SpotX, the leading global video advertising and monetization platform, today announced it was selected as the best video SSP in Adweek's first "Readers' Choice Awards." The award recognizes the top advertising and marketing technology providers across 24 categories selected by the entire Adweek community. In its inaugural year, more than 15,000 votes were cast by Adweek's readers of leading brands and agencies to determine the 2019 honorees.…