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Steve Lucas

Adobe Completes Acquisition of Marketo

Adobe announced the completion of its acquisition of Marketo, the market leader for B2B marketing engagement. With Adobe’s acquisition of Marketo, customers will benefit from the combination of Adobe Experience Cloud’s analytics, personalization and content capabilities with Marketo’s lead management, account-based marketing and revenue attribution technology, helping companies further connect marketing engagement to revenue growth. Marketo Engagement Platform will become part of Adobe Marketing Cloud, the leader in…

Adobe to Buy Marketo; Leaps Ahead in the B2B Engagement Economy with this $4.75 Billion Acquisition

Adding Marketo’s Engagement Platform to the Adobe Experience Cloud Will Enable Adobe to Offer an Unrivaled Set of Solutions for Delivering Transformative Customer Experiences Across Industries and Companies of All Sizes The company that promoted “Engagement Economy” as a pillar of customer success in business is now set to sail on a new path with Adobe. Marketo, the leading B2B marketing technology company and a MarTech RADAR 150 company for 2018, will enter Adobe’s stable, adding to the matured group of Marketing…

Marketo Announces Collaboration with Google Cloud to Drive Artificial Intelligence Innovation

Marketo AudienceAI Will Use Google Cloud Machine Learning Technology to Help Improve Campaign Results Marketo, Inc., the leading provider of engagement marketing software and solutions, announced it is working with Google Cloud, as part of the multiyear alliance announced last year, to create new products to empower marketers by using Artificial Intelligence (AI). Leveraging Google Cloud's machine learning technology, Marketo is working with Google's experts to create new offerings that improve the speed, scale and…

Marketo Moves into a New Office in Denver with a Clear ‘Purple’ Vision for 2018

CEO's Vision in Denver: Marketo Is Fast-Tracking Its Growth, Inching Towards Half-Billion Revenue in 2018 MarTech Interview Series with Steve Lucas, CEO of Marketo Within a year-and-a-half of taking helms at Marketo, CEO Steve Lucas took Marketo into its new office in Denver, Colorado-- a place he knows like a back of his hand. In a latest LinkedIn post, Steve cheered his team members by addressing a big shout-out to teams in Marketo's HQ in San Mateo and other global locations. Recommended Read: Uberflip Reveals…

Year Ender 2017: The Best of MTS’ Interview Series-Part 1

"A roundup of the best of our Martech Interview Series. " 2017 was the year that saw some of the top names in MarTech feature in the Martech Interview Series. As part of our year end specials, we present a recap of some of the best interviews.  Steve Lucas, Chief Executive Officer, Marketo on how the martech sector would evolve over the next few years: "First and foremost, I see the landscape getting more complex, not less. Which is daunting, given there are over 4,500+ MarTech vendors in the space today. CMOs and…

Marketo Delivers Innovation Suite to Empower Personalized and Seamless Engagement Across Channels

Marketo’s Latest Release Features Updates To Abm, Ad Bridge, Web Personalization, And Analytics Marketo has unveiled its latest suite of product capabilities to further empower marketers. Marketing pros can now create more personalized and authentic cross-channel experiences for their buyers using the new enhancements. Built into the Marketo® Engagement Platform, the solutions in this release allow marketers to make informed decisions on target accounts within their account-based marketing strategy to– yield better…