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New native integration for Amazon Redshift, plus access to 1,000s of data products through AWS Data Exchange, helps customers more easily transform business with modern BI for all Domo announced deeper support for Amazon Web Services (AWS) to help customers more easily transform their business by leveraging data available from both their Amazon Redshift cloud data warehouse as well as their subscription from AWS Data Exchange. Marketing Technology News: B2B Advertising on CTV Platforms is 2021’s Gold Rush “Access…

Programmatic TV advertising is increasingly becoming popular among TV advertising market trends. Programmatic advertising is the process of purchasing digital advertisements by automatically leveraging algorithms and machines. It eliminates human intervention in the advertisement purchasing process, making it quick and less expensive. With the help of programmatic advertising, an organization can publish as many ads a company wants on as many platforms as they desire. Also, it addresses the requirement for expanded…

77% of retail leaders report that a recurring revenue model is a prerequisite for doing business According to a new study conducted by NAPCO Research and commissioned by Ordergroove, the leader in Relationship Commerce, retail leaders are experiencing growing return from recurring revenue programs - such as subscriptions, memberships, reordering, clubs and boxes - with the majority of respondents indicating they consider these programs a “prerequisite for doing business.” Findings from the study, “Retail 2020:…

The longest-running American TV game show host Bob Barker once said, "You can't fool television viewers with dancing girls and flashing lights.” The same mindset goes with prospects. The smoke and mirrors show won’t get you far when potential customers decide on who to pick when they come down to price. This is the fork in the road for every software company ready to sell their service or product. With the goal of getting on the right path to revenue, SaaS organizations are often thrown into a debacle of what pricing model…

LinkedIn Live is LinkedIn’s version of Facebook or Instagram Live. This new platform allows users to broadcast live video to their network, and allows company pages to broadcast to their followers. The platform is being rolled out slowly and is currently being piloted by a small group of users, so it isn’t yet available to the general public, but you can apply to be a part of the pilot program. I was able to get early access to LinkedIn Live as part of the alpha group (more on how to get in below). While I applied via…