Tapjoy

New market research shows that parents are the most likely group to play multiple times a day and make in-app purchases The latest Modern Mobile Gamer® report from Tapjoy (www.tapjoy.com), a leading mobile advertising and app monetization…
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ironSource , a leading business platform for the App Economy, announced the closing of the acquisition of mobile marketing and monetization company Tapjoy. The acquisition continues to strengthen ironSource’s offering for app developers,…
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Brings the Tapjoy value exchange model to mobile shopping to benefit retailers, publishers and consumers alike Tapjoy, Inc., a mobile advertising and app monetization company, announced today the launch of Tapjoy Shopping, an in-app…
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Acquisition is expected to strengthen ironSource’s platform offering for app developers, and is intended to further expand its customer base in games and apps beyond games ironSource a leading business platform…
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Market research and analysis shows that 86% use smartphones for gaming and 73% shop on mobile 1-4 times a week New market research from MobileVoice® by Tapjoy (www.tapjoy.com) shows that Millennials use smartphones as a go-to device for…
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Publishers see eCPMs of up to $1,500 and monetization rates per daily user of up to $0.33 with the Tapjoy Offerwall Tapjoy, a mobile advertising and app monetization company, shows rewarded ads have rebounded from the recent sweeping tech…
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New market research from MobileVoice® by Tapjoy, a leading mobile advertising and app monetization company, shows that modern parents are far more tuned in and tech-savvy than their own parents were. Because of their familiarity with the…
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Empowers brands, marketers, and researchers to get authentic responses from real people via the Tapjoy value exchange Tapjoy, a leading mobile advertising and app monetization company, today announced MobileVoice®, a global…
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Advertising Has Gone Beyond Out-of-Home The creator economy has exploded over the last decade, and many companies across the globe are looking for new ways to monetize their growing communities of users.  One key industry that…
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Throughout the early parts of the 21st century, consumer data became an important currency amongst advertisers looking to target high-value consumers. Billion dollar companies were formed on the basis of helping advertisers collect, parse…
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With mobile and in-app advertising becoming more than just a trend in the martech / adtech marketplace, it is time for marketers and advertisers to improve their mobile ad plans and strategies. Dan McAdams, Sr. Director,…
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Country-specific currency exchange rates enabled Ludia to increase ad revenue by 165% percent across more than a dozen countries. Tapjoy, a leading mobile advertising and app monetization company, launched a self-serve Country…
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Tapjoy got hundreds of thousands of complaints about failure to provide rewards promised to consumers, agency alleges A California-based mobile advertising company has settled Federal Trade Commission allegations that it failed to provide…
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Former Chief Product Officer Takes over as CEO While Steve Wadsworth Transitions to Chairman of the Board Tapjoy, the Maximum Impact Platform for mobile advertisers and app developers, announced the appointment of Jeff Drobick as its…
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"The biggest challenge for Marketing Automation platforms is that they need to be tailored for the specific goals of the marketer and the specific desires of the consumer, and that requires the right mix of automation and human…
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Company’s Total Revenue Grows 20% and Programmatic Revenue Grows 750% Year-Over-Year, as Its Network Now Delivers over 40 Million Completed Ad Engagements per Day Tapjoy, the Maximum Impact Platform for mobile advertisers and app…
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"Apps offer so many better and more inventive ways to integrate ads natively into the app experience, as opposed to the tiny display banner ads that run on the mobile web."Tell us about your role at Tapjoy and the team/technology you…
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Combined Offerings Lead to Highly Sophisticated Targeting and Engagement Strategies Winclap , the SaaS for pricing analytics and marketing execution that helps mobile app marketers maximize their mobile campaigns, announced that Tapjoy,…
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The Partnership Enables Facebook Audience Network to Place Bids in Real-Time and Compete in a Unified Auction Fyber, a leading technology company creating solutions for smarter ad monetization, announced that Facebook Audience Network is…
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Fyber FairBid Is First Product Launched Under Fyber's New Branding, Following the Merging and Sunsetting of Inneractive and Heyzap Brands Leading app monetization technology platform, Fyber, has announced the launch of Fyber FairBid.…
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