Browsing Tag

Tapjoy

Automated Partner Payments Are Your Secret Weapon in the Creator Economy – But Why?

Evan Heby Jul 23, 2021 0

Advertising Has Gone Beyond Out-of-Home The creator economy has exploded over the last decade, and many companies across the globe are looking for new ways to monetize their growing communities of users. One key industry that…
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Guest Authors

Consumer Empowerment and the Future of Advertising

Dan McAdams May 12, 2021 0

Throughout the early parts of the 21st century, consumer data became an important currency amongst advertisers looking to target high-value consumers. Billion dollar companies were formed on the basis of helping advertisers collect, parse…
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Interviews

MarTech Interview with Dan McAdams, Sr. Director, Developer Relations at Tapjoy

Paroma Sen May 4, 2021 0

With mobile and in-app advertising becoming more than just a trend in the martech / adtech marketplace, it is time for marketers and advertisers to improve their mobile ad plans and strategies. Dan McAdams, Sr. Director,…
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Mobile Advertising

Tapjoy Launches Country Multipliers As Its Mobile Offerwall Sees Its Best Quarter Ever in Q4 2020

MTS Staff Writer Mar 23, 2021 1

Country-specific currency exchange rates enabled Ludia to increase ad revenue by 165% percent across more than a dozen countries. Tapjoy, a leading mobile advertising and app monetization company, launched a self-serve Country…
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Mobile Advertising

FTC Requires Mobile Advertising Company to Stop Misleading Users About In-Game Rewards

MTS Staff Writer Jan 8, 2021 0

Tapjoy got hundreds of thousands of complaints about failure to provide rewards promised to consumers, agency alleges A California-based mobile advertising company has settled Federal Trade Commission allegations that it failed to provide…
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Mobile Advertising

Tapjoy Appoints Jeff Drobick Chief Executive Officer

MTS Staff Writer Feb 8, 2019 1

Former Chief Product Officer Takes over as CEO While Steve Wadsworth Transitions to Chairman of the Board Tapjoy, the Maximum Impact Platform for mobile advertisers and app developers, announced the appointment of Jeff Drobick as its…
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Interviews

Interview with Steve Wadsworth, President and CEO, Tapjoy

Sudipto Ghosh Nov 26, 2018 0

"The biggest challenge for Marketing Automation platforms is that they need to be tailored for the specific goals of the marketer and the specific desires of the consumer, and that requires the right mix of automation and human…
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Mobile Advertising

Tapjoy Named Exclusive Advertising Provider for Jurassic World Alive, Signs Dozens of Other Big Name…

MTS Staff Writer Nov 15, 2018 0

Company’s Total Revenue Grows 20% and Programmatic Revenue Grows 750% Year-Over-Year, as Its Network Now Delivers over 40 Million Completed Ad Engagements per Day Tapjoy, the Maximum Impact Platform for mobile advertisers and app…
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Interviews

Interview with Erwin Bos, Director of Sales, Europe, Tapjoy

Sudipto Ghosh Sep 9, 2018 0

"Apps offer so many better and more inventive ways to integrate ads natively into the app experience, as opposed to the tiny display banner ads that run on the mobile web."Tell us about your role at Tapjoy and the team/technology you…
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Mobile

Winclap Announces Partnership with Tapjoy

PRNewswire Aug 8, 2018 0

Combined Offerings Lead to Highly Sophisticated Targeting and Engagement Strategies Winclap , the SaaS for pricing analytics and marketing execution that helps mobile app marketers maximize their mobile campaigns, announced that Tapjoy,…
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Audience Data

Facebook Audience Network Joins Fyber’s FairBid Beta, New In-App Header Bidding Technology

Sudipto Ghosh Jun 6, 2018 0

The Partnership Enables Facebook Audience Network to Place Bids in Real-Time and Compete in a Unified Auction Fyber, a leading technology company creating solutions for smarter ad monetization, announced that Facebook Audience Network is…
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Mobile Advertising

Fyber FairBid Unveiled to Ensure ‘Equality’ in The In-App Header Bidding Market

Sudipto Ghosh Feb 21, 2018 0

Fyber FairBid Is First Product Launched Under Fyber's New Branding, Following the Merging and Sunsetting of Inneractive and Heyzap Brands Leading app monetization technology platform, Fyber, has announced the launch of Fyber FairBid.…
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In App Marketing

Tapjoy Adds Custom Exchange Rates and Permanent Currency Sales to Offerwall Plus

MTS Staff Writer Dec 11, 2017 0

New Features Empower App Developers To Better Segment Users And Customize Their Monetization Strategies To Maximize Revenue Tapjoy, the Maximum Impact Platform for mobile advertisers and app developers, announced the launch of two…
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Interviews

Mobile Advertising TechBytes with Changsu Lee and Benjamin Chen at Tapjoy

Sudipto Ghosh Jul 28, 2017 1

In May, Tapjoy, the provider of Maximum Impact Platform™ for mobile advertisers and app developers, announced a key partnership with an Oracle-owned digital ad search engine –Moat. The partnership provides Moat’s independent viewability and…
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