Combined Offerings Lead to Highly Sophisticated Targeting and Engagement Strategies Winclap , the SaaS for pricing analytics and marketing execution …
Facebook Audience Network Joins Fyber’s FairBid Beta, New In-App Header Bidding Technology
The Partnership Enables Facebook Audience Network to Place Bids in Real-Time and Compete in a Unified Auction Fyber, a leading technology …
Fyber FairBid Unveiled to Ensure ‘Equality’ in The In-App Header Bidding Market
Fyber FairBid Is First Product Launched Under Fyber’s New Branding, Following the Merging and Sunsetting of Inneractive and Heyzap Brands …
Tapjoy Adds Custom Exchange Rates and Permanent Currency Sales to Offerwall Plus
New Features Empower App Developers To Better Segment Users And Customize Their Monetization Strategies To Maximize Revenue Tapjoy, the Maximum …
Mobile Gamers Expect to Play More Games This Holiday Season, Tapjoy Research Finds
Three-Quarters of Mobile Gamers Say They Are Likely to Download a New Game During the Holidays; A Majority Are Also …
Mobile Advertising TechBytes with Changsu Lee and Benjamin Chen at Tapjoy
In May, Tapjoy, the provider of Maximum Impact Platform™ for mobile advertisers and app developers, announced a key partnership with …
Programmatic TechBytes with Shannon Jessup, Chief Revenue Officer at Tapjoy
Last month, Tapjoy released its “The Modern Mobile Gamer: Advertising Preferences Revealed.” The report found that videos are far and …
Cannes’ Festival of Creativity is the Cradle of MarTech Innovation
Cannes Lions, the home of great ideas that gain global exposure, wrapped up with a clear message for marketers and …
Tapjoy Partners With Moat to Measure Video Ad Performance Across In-App Inventory
Brands can gain additional insight into attention and viewability performance for video ads across Tapjoy’s mobile gaming apps using Moat analytics …