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taptica

Women in Tech Speak About the “Gender Gap” in ICT and Their Perennial Battles

The perils of the persistent gender gap and lack of inclusion initiatives have been a point of debate for technology groups for years now. According to a report, women executives and girls are still lagging far behind their male peers in the digital realm. The report, Taking Stock: Data and Evidence on Gender Equality in Digital Access, Skills, and Leadership highlights why women and girls in various roles in the technology industry fail to get their voices heard. Today, we spoke to Senior Women Executives from a specific…

Why We Should Introduce a Watchdog to Regulate Big Tech

Earlier last month, the UK government released a report calling for an investigation into the online advertising market, after fears that the rapid growth of online platforms is increasingly becoming a threat to the future of the UK news industry. Included in the report was the suggestion that online platforms should be placed under regulatory supervision, with the introduction of new codes of conduct that would work to rebalance the relationship between publishers and online platforms. This is just one way in which…

Tremor Video DSP Appoints Tal Mor as Chief Technology Officer

Tremor Video DSP, the leading programmatic video platform, announced the appointment of Tal Mor as the company’s new chief technology officer. Mor’s addition reinforces the company’s commitment to providing its advertising clients with innovative technology and solutions to bolster their video initiatives, ensure the highest level of consumer engagement and drive the greatest business impact. “I’m excited about the opportunity to work with the leading video DSP in the industry,” said Mor. “My goal as the CTO is to provide…

TechBytes with Tal Mor, CTO, Taptica

Tal Mor CTO, Tremor Video DSP Most marketing teams are relying on Data Management Platforms that are capable of providing actionable insights on mobile-connected audiences at a real time. CTOs are playing a much larger role in ensuring the platforms deliver as promised to the global marketing teams. Tremor Video DSP just announced the appointment of Tal Mor as their Chief Technology Officer. Tal spoke about his role as the CTO of Taptica, which acquired Tremor Video DSP last year, and on Mobile Marketing and Mobile…

Tremor Video DSP Expands Leadership Team to Drive Growth

Tremor Video Dsp Ceo Lauren Wiener Spoke To Martech Series About The Objectives Of Expanding Leadership Team To Reach New Customer Base Tremor Video DSP, a Taptica Company, announced changes to its executive team. The company announced three key promotions— Anthony Flaccavento has been promoted to Chief Revenue Officer, responsible for the overall revenue achievement and sales process for all of Tremor Video DSP. Flaccavento has been a member of the team since joining in 2011 and most recently he served as Senior…

Taptica Acquires Tremor Video’s Demand-Side Platform for $50 Million

Tremor Video DSP will operate as an independent division of Taptica, and will be led by Lauren Wiener, who has served as Tremor Video’s president of buyer platforms for nearly five years. Taptica, a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available, today announced the acquisition of Tremor Video’s demand-side platform (DSP), an industry-leading technology stack built for video optimization and attribution, for…