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Toyota

EDO and Toyota Partner for Cutting-Edge TV Advertising

New Partnership Harnesses EDO's Search Engagement Platform and Dataset EDO Inc., the data, measurement and analytics company, announced a new partnership with Toyota, the global leader in automotive manufacturing and sales, to improve TV advertising campaign performance.  The partnership will allow EDO, Toyota, and Toyota's advertising agencies to better understand customer behavioral response to creative messaging and media targeting and provide real-time insights, as well as competitive intelligence. EDO analyzes each…

The Untapped Digital Marketing Potential of WhatsApp

 The numbers speak for themselves: 1.6 billion users over 180 nations. Further, it is the messaging king in 133 of those places. WhatsApp’s dominance shows no sign of slowing, which makes it all the more interesting that many marketers are only just coming to understand the platform’s full potential. Smartphones and chat apps are ubiquitous in the lives of modern consumers, so Marketing through these platforms only makes sense. WhatsApp remains ad-free, but upcoming platform changes and the potential for chatbot…

Southeast Toyota Distributors Expands Relationship with Acxiom

Auto distributor’s marketing platform to be powered by Acxiom’s Unified Data Layer Acxiom, the data and technology foundation for the world’s best marketers, announced that Southeast Toyota Distributors, the world’s largest independent distributor of Toyotas, has expanded its 15-year data relationship with the company. In an effort to create a unified and privacy-compliant view of their customers and prospects across channels while connecting its Martech and Adtech ecosystems, Southeast Toyota Distributors will utilize…

IST Expands Its Mobile Apps and Portal Offering Through an Alliance with BlueCrunch

IST is proud to announce a strategic alliance and investment with BlueCrunch, a leading digital enabler software company that helps brands and corporates improve their digital interactions through mobile apps and portals with end-customers. The IST BlueCrunch alliance will bring together two leading Customer Experience (CX) innovators that will harmonise and simplify the delivery of innovative world-class CX solutions that will directly impact end-customers. BlueCrunch will add Mobile Apps and fully immersive web portals…

Outsell and DSplus’s Toyota CH-R Launch Campaign Honored With Coveted Industry Awards

Integrated Digital Marketing Campaign Created for Toyota Wins Gold Stevie in 2018 American Business Awards, Digiday Content Marketing Award and Communicator Award Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced with agency partner DSplus, that it was named the winner of a Gold Stevie Award in the 16th Annual American Business Awards, received a Digiday Content Marketing Award and a 2018 Communicator Award. Award Highlights for the 2018 Toyota CH-R Launch…

Informatica Announces 2018 Innovation Award Winners

Amazon Web Services, Ford, Lippo Digital Group, PayPal and Shire Pharmaceuticals Take Top Honors at Informatica World Informatica, the enterprise cloud data management leader, announced the winners of the 2018 Informatica Innovation Awards, which recognize customers who are leading an intelligent disruption for their organizations through the transformative use of data. The 2018 winners and honorees are unleashing the power of data to achieve exceptional results across four key journeys representing the award…

Ford, Toyota, and Chevrolet Earned The Top Three Spots in the L2 Digital IQ Index; Auto 2018 Report

Digital Benchmarking Firm L2 Inc Releases Its 6th Annual Digital IQ Index: Auto 2018 Report. The L2 report benchmarks the digital performance of 43 Auto brands operating in the US, with a specific focus on key digital strategies and best practices for auto manufacturers to follow consumers into a mobile-first world. The Digital IQ Index methodology examines a brand's strengths and weaknesses across the four digital dimensions of Site, Digital Marketing, Social, and Mobile. Index brands are classified as either Genius,…