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Transparent

SpotX Integrates TVSquared For Transparent, Real-Time, Global CTV Measurement & Attribution

Partnership Will Shape CTV Advertising Across North America, Europe & Latin America TVSquared has been onboarded by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns. Together, TVSquared and SpotX are supporting CTV’s global growth by delivering brand lift, reach, sales, and audience measurement for clients in North…