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TV intelligence

Inscape And Kinetiq Partner To Link TV Brand Exposures To Household-Level Data From Millions Of Connected TVs

Inscape, the smart TV data company and a subsidiary of VIZIO, and Kinetiq, a leading TV intelligence platform, announced a new partnership that combines Inscape's glass-level insights from more than 15 million smart TVs with Kinetiq's real-time program and ad metadata mined from more than 1,400 cable and broadcast networks and stations in all 210 U.S. DMAs. This powerful combination allows marketers to better measure the effectiveness of their TV investment across ads, sponsorships, and earned media. Kinetiq also provides…

Brandwatch Announces Partnership with Kinetiq to Integrate Real-time TV and Digital Analytics

Digital consumer intelligence company, Brandwatch, and Kinetiq, the pioneer of real-time TV intelligence for brands, announced a partnership to provide the most comprehensive cross-channel marketing intelligence solution on the market. The deal brings Kinetiq's data from over 2,600 TV stations across more than 85 countries into the Brandwatch Consumer Research platform alongside the world's largest social data archive and its suite of AI-powered analytics, alerting and reporting tools. This new integrated solution lets…

MarTech Video Interview with Zeev Neumeier – Inscape

https://www.youtube.com/watch?v=JRvlp0tSCZ8 Zeev Neumeier is the SVP of Product, Inscape at VIZIO. Zeev founded Cognitive Networks, which was purchased by VIZIO and rebranded as Inscape Services. TV continues to be a very popular engagement medium for advertisers. Inscape leads the way with greater advancements in Addressable TV and Automatic Content recognition technologies. Even during the cord-cutting era, we're witnessing a rise in TV data analytics that help to boost inventory value with an engaging content…

LiveRamp Partners with Inscape to Add Smart TV Data into Omnichannel Identity Platform

The Partnership Would Improve  Marketing Campaigns, Advertising Creative and More Accurately Target, Optimize and Segment Specific and Relevant Interactions Based on Smart TV Data Inscape, the leading provider of smart TV viewing data and LiveRamp®, an Acxiom® company, have announced a partnership to bring Smart TV data for omnichannel identity resolution. This would help to connect LiveRamp’s IdentityLinkTM ID with Inscape’s ACR-generated, glass level insights from nearly nine million smart TVs. Further, this will allow…