Browsing Tag

Unified ID 2.0

Alliant Joins Unified ID 2.0, Pioneering Ad Targeting in a Future Without Cookies

Audience company joins the initiative as independent data co-op partner Alliant, the leading transaction driven audience company, today announced that it has joined the Unified ID 2.0 initiative. Alliant joins as an independent data co-op partner. Marketing Technology News: Comviva to Accelerate Etisalat’s Digital Transformation Journey in Misr Alliant works with 100s of brands through its member co-op, helping those brands turn first-party data into actionable insights for delivering targeted ad campaigns online and…

Infutor Joins Unified ID 2.0 to Collaborate on Open-Source Alternative to Third-Party Cookies

Initially Developed by The Trade Desk, Unified ID 2.0 Will Be A Common Currency of Digital Advertising Consumer identity management expert Infutor today announced that it has joined the Unified ID 2.0 initiative, founded by The Trade Desk and soon to be operated by Prebid.org. As the use of third-party cookies for advertising tracking is being phased out, Unified ID 2.0 serves as a consumer friendly and universal identity upgrade. Marketing Technology News: Challenger Inc. and Tethr Sign Strategic…

fuboTV Joins Digital Ad Industry’s Unified ID 2.0 Initiative as Connected TV Partner

fuboTV Inc., the leading sports-first live TV streaming platform, announced its support of the open-source, interoperable identity solution, Unified ID 2.0, in collaboration with The Trade Desk and other companies across the digital advertising industry. fuboTV has joined the Unified ID 2.0 initiative as a connected TV (CTV) partner, expanding Unified ID 2.0 into fuboTV’s significant footprint on the big screen. Representing 93% of total viewing hours during the third quarter of 2020, CTV is fuboTV's most popular…

OpenX Continues Efforts to Create Cookie Alternatives with Support for Unified ID 2.0

New initiative is the latest example of industry-wide collaboration designed to deliver identity solutions for a post-cookie world OpenX announced support for Unified ID 2.0, a new identity initiative being supported by The Trade Desk and other industry leaders. The support for Unified ID 2.0 is the latest in a series of efforts by OpenX to both build and partner with solutions that allow marketers and publishers to execute effective audience targeting on the open web in a cookie-less ecosystem. Unified ID 2.0 is an open…

Thousands of Publishers Beta Test Integration between Mediavine and Unified ID 2.0

Mediavine's Grow.me Has Active Integration with Unified ID 2.0 Mediavine, the largest exclusive ad management firm in the USA, has formally integrated with Unified ID 2.0, an open source, interoperable alternative to third-party cookies being developed by The Trade Desk and other companies across the industry. The Trade Desk is the largest independent demand-side platform. The specific integration brings Grow.me, Mediavine's audience engagement framework, to Unified ID 2.0 as a first-party data solution in wake of Google's…

PubMatic Joins Industry-wide Unified ID 2.0 Initiative

PubMatic, the sell-side platform that delivers superior outcomes for digital advertising, announced its support for Unified ID 2.0. Developed by advertising technology leader The Trade Desk, Unified ID 2.0 is an open-source, interoperable alternative to third-party cookies. Advertisers and publishers who work with both PubMatic and The Trade Desk will benefit from the scale on both the demand and sell-side with Unified ID 2.0. This partnership establishes Unified ID 2.0 as a default identity offering to more than 180…