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Unity Technologies

Adjust Becomes First Mobile Measurement Partner in Unity’s Verified Solutions Partner Program

Mobile Game Developers Will Be Able to Measure In-Game AD Campaigns and Enhance User Experiences, by Using Adjust With Unity Technologies Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Verified Solutions Partner…

CBS Interactive Partners with Unity Technologies to Provide Advertisers With an Innovative Augmented Reality Ad Solution

AR Campaigns and Branded Content Can Now Integrate Within CBS Interactive Mobile Apps Including CBS Sports, CBS News, CNET, GameSpot and TV Guide CBS Interactive, the largest publisher of premium digital content, has partnered with Unity Technologies, creator of the world’s most widely-used real-time 3D development platform, to offer advertisers the ability to build and scale augmented reality campaigns across a wide range of CBS Interactive’s mobile apps, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.…

CBS Interactive Partners with Unity Technologies to Provide Advertisers With an Innovative Augmented Reality Ad Solution

AR Campaigns and Branded Content Can Now Integrate Within CBS Interactive Mobile Apps Including CBS Sports, CBS News, CNET, GameSpot and TV Guide CBS Interactive, the largest publisher of premium digital content, has partnered with Unity Technologies, creator of the world’s most widely-used real-time 3D development platform, to offer advertisers the ability to build and scale augmented reality campaigns across a wide range of CBS Interactive’s mobile apps, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.…

Unity Technologies Finds That 63% of Creatives Struggle with Implementing AR Advertising

Client and consumer demand is scaling faster than technical competency, survey reveals To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximately 1000 participants within the advertising and marketing sectors…

Bored During the Big Game? How VR and AR Can Help Make a Lasting Impression

Unless you love a good defensive game, Super Bowl LIII turned into a bit of a dud for millions of people who tuned in. The 13-3 Patriots triumph was the lowest-scoring Super Bowl ever, providing little excitement for neutral fans. Maroon 5 took flak from critics for its halftime show, and there didn’t seem to be as many standout ads as in years past. Yet if we know anything, it’s that the NFL’s showcase event will come back swinging again next year, and as networks and advertisers seek ways to keep the huge audience engaged,…

Google and Unity Partner to Boost Mobile Game Advertising

First-Of-Its-Kind Integration Gives Google Advertisers Direct Access to Unity’s Global Mobile Gaming Inventory Unity Technologies , creator of the world’s leading real-time 3D development platform, announced a strategic partnership with Google’s mobile advertising business, AdMob, that will change the way advertisers reach gamers on-the-go and help mobile game developers monetize their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access to Unity’s…