Browsing Tag

Univision

Univision Acquires Largest Spanish-Language Ad-Supported Streaming Service, VIX

VIX to accelerate PrendeTV in the U.S. bringing strong audience momentum, a massive content library and world class management Univision Communications Inc., the largest Spanish-language content company in the U.S., announced it has acquired VIX, Inc., the leading independent ad-supported streaming service that offers video-on-demand content to millions of U.S. Hispanics and consumers throughout Latin America. Financial details of the transaction were not disclosed. Earlier this month, Univision announced its…

Searchlight Capital Partners and ForgeLight Complete Acquisition of Majority Stake in Univision

Searchlight Capital Partners, LP, a global private investment firm, ForgeLight LLC, an operating and investment company focused on the media and consumer technology sectors, and Grupo Televisa, S.A.B. (“Televisa") a leading media company in the Spanish-speaking world, announced the completion of Searchlight and ForgeLight's acquisition of a majority ownership interest in Univision Holdings, Inc., the leading Hispanic content company in the United States. In connection with the transaction Televisa will maintain its ownership…

Univision Selects Qualtrics BrandXM

Qualtrics, the leader in customer experience and creator of the experience management category, announced that Univision, the leading Hispanic media company in the U.S, has selected Qualtrics BrandXM. "We've never relied more on digital communication than we do today. Media companies play a key role in informing, entertaining, and empowering their audiences, and it's crucial for them to understand how their content and programs are impacting consumer behavior and the company's overall brand," said Jesse Purewal, Chief…

Univision And Nielsen Sign Multi-Year, Multi-Market Renewal Agreement For Audio Measurement

Nielsen announced that Univision has signed a multi-year agreement with Nielsen Audio. This renewal covers national and local measurement of all 58 of Univision's owned and operated Uforia Audio Network stations in 15 key markets, which include the top 10 U.S. Hispanic markets and Puerto Rico. Spanish-language radio plays an indispensable role in appealing to a significant portion of U.S. Hispanic consumers. This combined suite of services will allow Univision to demonstrate the strength of the Hispanic and…

Nielsen and Univision Communications Inc. Reach Long-term Agreement for National and Local TV Ratings Measurement

Nielsen Industry-Changing SVOD Content Ratings and Local Nielsen Media Impact Included in New Service Agreement Nielsen announced that it has reached a long-term agreement for national and local TV ratings measurement with Univision Communications Inc., the leading media company serving Hispanic America. With this new multi-year agreement, all Univision’s properties including Univision Network, UniMás Network, Univision Deportes (UDN), Galavision Network, El Rey and 36 Univision and UniMás Local TV stations across 19…

Local TV Joins the Mobile Age with the Launch of LocalBTV

BayAreaBTV Expands Broadcast Audiences for Live, Local Programming; Additional Markets will be Introduced Through 2018 Didja, a technology company dedicated to augmenting the television experience in delightful ways, announced the launch of LocalBTV, the first and only app to bring access to antenna TV programming to viewers in one seamless mobile experience. The first market for LocalBTV is the greater San Francisco Bay Area, where BayAreaBTV will bring live local broadcast programming to an estimated 2.6 million…