Browsing Tag

Vamp

Influencer Marketing Platform Vamp Ends the Year on an Award High

Vamp are excited to announce that their campaign with Adobe Lightroom has won Best Influencer Marketing Campaign at the Ewards and Best Influence Campaign at The Online Influence Awards. The campaign used social creators to drive downloads of Adobe Lightroom. Vamp influencers shared content created with Lightroom and behind-the-scenes tutorials on how they did it. Vamp then took the highest-performing posts and amplified them with paid media for maximum reach. By the end of the campaign, 21 million target customers had been…

We’re Are All Beginning to Recognize Our Creative Power – and Have Social Media to Thank

As another Social Media Day rolls around on 30th June, the accusations of it diminishing our self-esteem and ability to communicate will inevitably be fired. But I’ll be taking a different view. As well as bringing us incredible connectivity, I believe social media has finally allowed us to unleash our creative potential and is shaping us into the most expressive versions of ourselves. In a survey of British teens by the Royal Society For Public Health, respondents cited the benefits of self-expression and self-identity…

How Brands Can Connect with Gen Z through Social Media Marketing

Most Instagram users will be somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and mega influencers to boost brand awareness and turn the label into a billion-dollar success using Social Media Marketing. Revolve attributes its Influencer Marketing strategy with bringing in as much as $650 million to $700 million revenue a year - and now, it is further taking that approach to the next level, with the launch of a new, Gen Z focused label called Superdown. Revolve's approach…

Influencer Platform Vamp Makes Waves in Indonesia

Three Months After Its Arrival Major Brand Partnerships Have Created Big Results Just three months after Vamp landed in Indonesia, the influencer marketing platform is reporting impressive results from its first client campaigns with Laneige and OPPO. Vamp partnered with OPPO to promote their newly-launched F11 Pro smartphone. Influencers created Instagram posts and Stories, sharing their authentic experiences with the phone, highlighting its key features. The average engagement rate was over 28%, well above the…

MarTech Interview with Aaron Brooks, Co-Founder and Co-CEO, Vamp

"The best way to optimize influencer content is amplifying it through channels such as Facebook, Google and even OOH." Tell us about your role and journey into Marketing Technology. What inspired you to co-start Vamp? It started quite simply by looking at influencers’ feeds and seeing aspirational content that wasn’t just high-quality and beautiful, but also much more engaging than anything brands or traditional publications were producing. I saw a lot of unleashed potential in the quality of this content and, although…

Fighting the Instagram Authenticity Battle in Influencer Marketing

 When effective campaigns rely so heavily on the trust of audiences, it is the responsibility of both the influencer and the brands to preserve authenticity  Everyone wants to be popular online. Some even pay for the privilege, using bots to falsely inflate their followings in a bid to gain paid brand partnerships. Those who have, are right to be nervous. Following Keith Weed’s high profile announcement that Unilever would no longer be working with influencers with fake followings, all eyes were on the validity of social…

Vamp Boosts Its Presence in Asia

Two New Hires Launch the Influencer Marketing Platform in Thailand and Indonesia Leading influencer marketing platform, Vamp, is continuing its 2019 expansion into Asia with two new hires: Keith Baird and Benedictus Okario. Keith was most recently Director of Marketing Operations at North Star Digital Thailand, and was previously Khongsittha Muay Thai’s Senior Marketing Manager.He will based in Bangkok, leading Vamp into the Thai market. Benedictus joins Vamp from KapanLagi Youniverse where he was the Vice…

Three Influencer Marketing Practices to Leave in 2018

In the second quarter of 2018, global advertising spend on Instagram was up 177 percent year on year, according to Merkle. Marketers are shifting more of their budget than ever before into social media and the investment in influencer marketing continues to rise. It’s an effective way for brands to tap into specialised audiences, achieve wide reach and have their product seen in a different light by prospective customers. These authentic product placements can result into impressive engagement for brands who often fail to…

Vamp Hires Influencer as Global Lead Video Editor

Jona Grey Second Influencer to Be Hired at the Global Platform Global Content and Influencer Marketing platform, Vamp, has announced the appointment of as its new Global Lead Video Editor. Joining the UK team, Jona will head Vamp’s international video editing in his new role. Before joining Vamp, Jona worked in over 40 countries producing commercial photography and video content for clients including Google and Nike, whilst also featuring in multiple influencer campaigns. Also Read: Affinio Appoints Jon Baron CRO…

Vamp Continues to Amplify Its Business Growth in the UK

Global content and influencer marketing platform, Vamp, has announced its remarkable growth in the UK market since its expansion and launch in November 2017. Vamp solves the key challenges faced by brands when implementing high quality creative content in a fast, cost-effective and scalable way. Its invite-only platform ensures a network of trusted creators to lend unparalleled credibility and value to brands, which ensures ongoing customer loyalty and engagement within brands campaigns. Since its launch in the UK,…

The Backlash-Proof Guide to Briefing Influencers

After another high-profile Instagram ASA ban, brands must learn to brief clearly and play by the rules to avoid grief says Vamp’s Aaron Brooks A post from serial brand collaborator, Louise Thompson, was banned by the Advertising Standards Authority (ASA) last month. It’s the second time this year that the reality TV star and influencer has received a ticking off from the ASA for failing to disclose a post that was sponsored. In the UK, the rules for influencer marketing are strict and clear. You would have thought…