Three Months After Its Arrival Major Brand Partnerships Have Created Big Results
Just three months after Vamp landed in Indonesia, the influencer marketing platform is reporting impressive results from its first client campaigns with Laneige and OPPO.
Vamp partnered with OPPO to promote their newly-launched F11 Pro smartphone. Influencers created Instagram posts and Stories, sharing their authentic experiences with the phone, highlighting its key features. The average engagement rate was over 28%, well above the average benchmark of 1.6%. One influencer @matiusmico achieved an exceptional high engagement rate of 255%.
Another campaign with beauty brand Laneige drove awareness of their Stained Glasstick lipstick. 22 influencers reached over 700k people with their Instagram content and the posts performed 406% above the beauty benchmark.
Such high numbers of likes and comments prove how impactful influencer marketing can be. With more choice that ever before, consumers becoming more discerning about the content they consume and how they spend their money. Influencer marketing offers brands a chance to connect with their target audience, where they are.
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In Indonesia, the number of social media users is growing rapidly. There has been a 15% increase in the past year and now 150 million use some sort of social platform. It’s becoming clear brands must adapt their marketing strategies, but managing influencer relationships can be time consuming and expensive.
Vamp’s endeavours to meet the needs of both the brands and influencers by seamlessly connecting the two and managing care the entire process.
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Zefanya Deby, PR & Communication Assistant Manager for Lineage, said: “Running a campaign with influencers never felt so convenient. Vamp truly simplified my work, from choosing the right talent, to monitoring the campaign results in real time. Not to mention the new names that they could recommend. Their comprehensive report has helped determine my next influencer marketing strategy.”
To keep up with their growing scope of work, the Vamp team welcomed their second Indonesian hire this week. Meilisse joined as a Talent & Campaign Manager, providing support to Business Director Benedictus Oktario.
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