Vamp are excited to announce that their campaign with Adobe Lightroom has won Best Influencer Marketing Campaign at the Ewards and Best Influence Campaign at The Online Influence Awards. The campaign used social creators to drive downloads of Adobe Lightroom. Vamp influencers shared content created with Lightroom and behind-the-scenes tutorials on how they did it. Vamp then took the highest-performing posts and amplified them with paid media for maximum reach. By the end of the campaign, 21 million target customers had been reached and the app had been downloaded 105,333 times. The cost per download was less than $1, seven times lower than the industry average.
“We are honoured to have our Adobe Lightroom campaign recognised at these awards. The content our community created was truly outstanding and proved extremely effective in capturing their audience’s attention. Coupled with strategic paid amplification, we were able to drive some amazing results.” said Vamp’s Co-Founder Aaron Brooks.
Tully Burne, Photography Segment APAC, Adobe said: “Each content creator had their own unique storytelling style and that – coupled with strategic, paid amplification – has delivered amazing results, both in terms of installs and ongoing product engagement and usage.” These award wins wrap up another successful year for the global influencer marketing platform. Just last week they were named in the top twenty fastest growing tech companies in Australia by Deloitte.
“In terms of growth, new clients and the results we’ve been able to achieve, 2019 has been one of Vamp’s most exciting years yet” said Aaron Brooks. “Becoming a Creative Partner of YouTube was another major milestone for us and we look forward to maximising this partnership – as well as our existing Facebook and Instagram Marketing Partnerships – to achieve great things in 2020.
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