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Xaxis

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. SAP SE to Acquire Qualtrics International Inc., Sees Experience Management as the Future of Business Together, SAP and Qualtrics to Accelerate the New XM Category by Combining Experience Data and Operational Data to Power the Experience Economy Mastercard…

Marketers Are Now Focusing on Outcome-Driven Media, Says Xaxis

A Substantial Chunk of 5,000 Digital Marketers Surveyed by Xaxis Are Inclined to Invest More in ‘Outcome-Driven Media’ Marketers apply their best skills and experience to create digital campaigns that support business goals. In an extremely competitive environment, the marketing community leverages the best available tools and technologies to measure their work. The impact of a marketing campaign is critical to brand building and so is a healthy ROMI. Hence, marketers today want to leave no stone unturned when it comes to…

New IAB Report Reveals Data Sources that Inspire Creativity and Reduce Digital Ad-Spend

Lack of Data-Led Creativity the Leading Cause of Wasted Digital Ad-Spend, Says New IAB Report IAB Report demonstrates how brands can harness data to influence the creative communications process The key is to foster a data-driven philosophy across teams In their recent report, The Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee, has revealed that poor data application in the creative process is leading to a significant wastage in digital ad spend. The whitepaper…