TechBytes with James Lapic, Chief Technology Officer at Zipwhip
How do you think email marketing teams should start embracing cold emails and phone call trends in B2B industry?
In 2021, I think you should say, ”Goodbye Email and Phone Calls, Hello Business Texting.”
The pandemic has forced us into a mobile and contactless world requiring businesses to digitally transform overnight. We’ve found that 56% of people are saying they now use their mobile devices more than before COVID and 38% of people are getting more news and alerts via text. Texting has given people an important…