Alliance Data’s tech-forward approach, including best-in-class digital capabilities, will enhance cardmember acquisition and inspire digital brand engagement

Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced its card services business, a premier provider of branded private label, co-brand and commercial card programs, has signed a multi-year agreement with Sony Rewards, a division of Sony, to provide turnkey co-brand credit card services for the Sony and PlayStation^® Credit Cards.

The two credit cards will help to enhance the already deep loyalty of Sony customers. The Sony Card^SM  will reward cardmembers when they purchase Sony products, as well as for entertainment and dining purchases. The PlayStation Card will offer cardmembers rewards for PlayStation Store purchases and Sony products, PlayStation digital services and mobile phone payments. Both credit cards are integrated with the Sony Rewards loyalty program, accelerating cardmembers’ Sony Rewards points earning potential and rewarding them for their loyalty.

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In addition to leveraging Alliance Data’s suite of acquisition capabilities, the Sony Card^SM and PlayStation^® Card will feature innovative digital features that make it easy and engaging for cardmembers to access and interact with their credit accounts on their mobile device. Both card programs will also benefit from Alliance Data’s robust data and analytics expertise to help drive brand growth and top-line sales.

“Alliance Data has proven expertise in digital customer engagement and the ability to drive loyalty and sales through a multi-channel strategy,” said Steven Fuld, senior vice president of marketing at Sony Corporation of America. “Its tech-forward, data-driven approach aligns with our goals of reaching more customers and creating memorable experiences.”

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“Our partnership will build upon the cherished customer experience that Sony enthusiasts have come to expect, furthering Alliance Data’s ability to drive increased value for both cardmembers and the brands,” said Deb Decker, senior vice president and chief client officer of Alliance Data’s card services business. “We are excited to partner with these world-class brands that share our passion for customers, digital innovation and the power of data.”

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