AWS customers can access B2C and B2B insights, analytics, and modeling capabilities

AnalyticsIQ, a leading provider of predictive marketing data, today announced the availability of individual-level marketing data on AWS Data Exchange, a service that makes it easy for millions of Amazon Web Services (AWS) customers to securely find, subscribe to, and use external data in the cloud. AnalyticsIQ’s B2B and B2C data, including niche audiences especially valuable for organizations in the auto, finance, health and wellness, and media industries, is now widely available.

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“We are delighted to have our individual level data for insights, analytics, modeling, and activation available on AWS Data Exchange,” states Margo Hock, VP of Strategic Partnerships at AnalyticsIQ. “By working with the world’s leading cloud platform, we can deliver customized, scalable and cost-effective solutions to allow AnalyticsIQ’s data to have an even bigger impact on businesses and their data-driven initiatives.

Additionally, AnalyticsIQ provides free geo-level data as part of its participation on AWS Data Exchange. This enables organizations to evaluate rich data samples before moving forward with the full data set.

AnalyticsIQ is part of the Extended Provider Program, an existing program for qualified AWS Data Exchange data providers that enables them to distribute certain categories of data with controls over who is able to access the data.

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