Authentic Brands (ABG) Group to Partner with SDK Co to Celebrate Volcom, America’s First Boarding Company
Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, and SDK Co announced a partnership to digitally connect Volcom and its expansive fanbase to the metaverse by way of a Non-Fungible Token (NFT).
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As America’s first brand dedicated to skate, snow and surf, Volcom embodies the creative spirit of youth culture. It was built on a passion for board sports, music and art and fuses its unique culture with lifestyle products that offer functionality and athletic performance. Through this new partnership, Volcom will usher in a host of new experiences, including physical and digital activations in the coming year.
“Volcom is one of today’s most sought-after lifestyle brands by board sports enthusiasts,” Todd Hymel, CEO, at Volcom. “This launch is the beginning of the brand’s foray into a new digital world as we continue to pursue authentic ways to meet our fans wherever they are, whether that is in the metaverse or on the slopes, catching a wave or in the skatepark.”
“The metaverse, which is characterized by shared virtual spaces, ownership of digital goods and decentralized data, promises new ways of communicating and marketing to customers,” said Chris J. Snook, co-founder and CEO of SDK Co. “The NFT era is the successor to the mobile web, with the scalable impact to brands just as social media did more than a decade ago.”
“At SDK CO, we innovate and provide partners with unique, engaging ways for consumers to interact with brands they’re passionate about in the form of digital twins, avatars activations and more,” says Ron Baptiste, Chief Content Officer and Head of Brand Partnerships for SDK CO. “In the world of NFTs, brand authenticity and consumer excitement are critical. Few brands stand to benefit from of NFTs more than Volcom, a lifestyle brand with cultural cache built over 30 years and a hyper-connected fanbase.”
“NFT’s offer a unique opportunity for ABG to connect its brands with consumers in an innovative and exciting way,” said Wesley Chu, SVP – Head of Asia Pacific, Spyder and Volcom at ABG. “Throughout the last year we released NFT’s for several brands within our portfolio and are excited to continue with a robust roll out for 2022.”
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