Basware Accelerates Partner Program, Focuses on Bolstered, Multi-Pronged Onboarding Program

Finland-based Basware has announced that it will double its trained resources to meet the demand for Basware implementations. The plan includes accelerating to onboarding 15 to 20 partners worldwide in 2021. The firm has piloted a new, expanded Onboarding Program in 2020 that yielded excellent results measured by customer satisfaction, time-to-value, and Basware best practices. For the current year, Basware will focus on the four-phase program – specifically designed to be cognizant of partners’ time; flexible; virtual; hands-on, and continuous – as an essential pillar of partnership success.

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“This year we are moving full-steam ahead with our partner-led strategy, a strategy that introduces the partner and their services earlier in the sales process,” states Sean Delaney, Vice President of Global Alliances, Basware. “We’re going to lead the sales conversations with partners involved in the deals because we recognize that working shoulder to shoulder with them during this stage means winning together more often. Our more robust Onboarding Program is integral to this strategy because we want our partners to feel that they have everything that they need to be successful and are able to more quickly deliver better outcomes for our customers, which will ultimately create more growth for all parties.”

The four-phase program entails training; shadowing; implementation and certification. The program is mandatory for all partners, yet at the same time, tailored to their needs, ensuring the quality of the Basware solutions. The customization allows those who have more experience to run through the process quickly, enhancing time-to-value for the customer.

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Partners worldwide can enjoy the onboarding program as it is a 100% percent training setup, including live virtual classroom training modules, all of which they may complete at their own pace. Following the training, partners are given the opportunity to shadow a live project with Basware experts. Then, on a partner’s first implementation, they receive support from the Basware partner services desk. It’s at this time that the partner can truly start executing (billable) activities. Several partners have run 90% of the implementation on their own, with minimal help from the partner services desk, underscoring the powerful and agile approach of the model.

Keeping Quality Assurance at the center of the onboarding, Basware will also hand out certifications based on customer satisfaction, time-to-value, and Basware best practices during this phase. Furthermore, Basware encourages partners to complete additional implementation projects to make sure they feel prepared to branch out. And, Basware will keep partners apprised of system updates and developments.

You can further learn about the Partner Onboarding and Training on the Basware Blog here.

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