Samsara clients can now measure OOH exposure & retarget the audience exposed to branded vehicles
Boost by Wrapify, the SaaS subscription service enabling Transit Out of Home (OOH) and Branded Fleets, today announces its inclusion in the Samsara Marketplace.
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Samsara enables more than 20,000 fleets with an easy and simple platform for GPS tracking, safety cameras, telematics, and more. The integration with Boost and Samsara provides fleet operators leveraging Samsara for fleet telematics with the ability to measure the audience exposed to these vehicles and retarget this audience across multiple digital channels including Display, Mobile and Video.
According to The Harris Poll and OAAA, consumers are noticing OOH the most while driving right now and Facebook even reported that OOH + Facebook is 13% more effective than Facebook Advertising expected.
Boost by Wrapify has been leveraged by Autonomous Fleets, Transit OOH operators including Truckside, Bus, Taxi and Rideshare Advertising operators as well as branded Delivery Fleets across the nation. This integration makes it easy for Samsara clients to connect their fleets with this first-of-its-kind media measurement and retargeting platform.
“This is a big step forward for measuring what anonymized folks exposed to branded vehicles do online, in-app and in retail environments,” says James Heller, CEO and Founder at Wrapify. “It’s no longer just a sticker on a bus, truck, van or bot; it’s money on the table.”
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